Date-wise News
Gautam Chikermane quits Hindustan Times

Chikermane was Exec Editor, Business at HT. He is currently working as a columnist with Inc mag & also as Dir - Financial Planning, Standards Board India

Abid Hasan Jan 15, 2013 10:50 PM

MTV bets on digital to market ‘MTV Bloc Party’

The campaign, based on the theme ‘Chase the beat’, is also supported by radio, print, OOH, TV, on-ground & brand associations

Synjini Nandi Jan 15, 2013 10:50 PM

Hindi news magazine ‘The Civilian’ launched

Mankind Welfare Association has launched the mainstream news magazine. It will hit the stands today

exchange4media Staff Jan 15, 2013 10:49 PM

Sennheiser ropes in Blogworks as digital partner

The agency will lead Sennheiser’s social media activities, digital strategy and engagement programme

exchange4media Staff Jan 15, 2013 10:49 PM

Sameer Gogate elevated to Biz Head – Films, Endemol

Gogate will spearhead the company’s plans of establishing its films division

exchange4media Staff Jan 15, 2013 10:48 PM

Dentsu Comm pockets Jos Alukkas

Dentsu will handle the creative duties of the group as it chalks out a Rs 550-crore expansion plan spanning the national market and the Asia Pacific region

Twishy Jan 15, 2013 10:48 PM

Pitch Analytics in Action brings forth elemental parts of marketing

The conference will illustrate how businesses can leverage analytics to build successful brands. It will take place on January 16 in Bengaluru

exchange4media Staff Jan 15, 2013 9:54 PM

What keeps independents awake at night?

Independent ad agencies have a lot of creative liberty & freedom but this does not come without a few challenges

Twishy Jan 15, 2013 9:52 PM

Why cross platform strategy works for digital mktg?

Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value

Saloni Surti Jan 15, 2013 7:44 PM

Star Sports gets bullish on hockey

The channel has earmarked a total of Rs 70 crore as annual spends to promote the Hero Hockey India League as well as for operations

Abid Hasan Jan 15, 2013 7:18 PM

India Today, Affle in pact for rich media & video advtg

As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties and iPad/tablet platforms

exchange4media Staff Jan 15, 2013 6:48 PM

Digitisation will be beneficial to us: Anooj Kapoor

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

CLIO Awards names Agnello Dias & Josy Paul as jury members

Dias is part of the jury for the Film category; Paul is jury member for Content and Contact/Integrated Campaign Innovative category

exchange4media Staff Jan 15, 2013 12:14 AM