Pitch Analytics in Action brings forth elemental parts of marketing
The conference will illustrate how businesses can leverage analytics to build successful brands. It will take place on January 16 in Bengaluru
Published - 15-January-2013
With an esteemed panel of speakers such as Carlo Donati, Former CEO, Nestle Waters; Marcia Tal, Former EVP, Citigroup Global; Pankaj Rai, Director, Dell Global Analytics; CR Sundarrajan, Director -Marketing Analytics – Developing and Emerging Markets, Unilever; GK Suresh, General Manager, Brands, ITC Foods; Ashok Banerjee, VP, Data Platform and Supply Chain Engineering, Flipkart; Tushar Vyas, Managing Partner, GroupM South Asia, Pitch Analytics in Action will demystify analytics for marketers on January 16 in Bengaluru.
Senior marketers, digital marketing heads, media agencies, researchers, investment firms and top global practitioners deliberating on aspects of the current analytics scenario in India, Pitch Analytics in Action will illustrate how businesses leverage analytics to build successful brands by addressing specific issues such as right data need, preparation needed to transform in to an analytic competitor, measurement and management of marketing RoI, targeting and acquisition, increasing customer loyalty and engagement.
For the first time, Pitch Analytics in Action will bring forth case studies from different industrial verticals such as BFSI, FMCG, e-commerce and retail, delving into leveraging analytics for sales and marketing in the realm of business.
The day-long conference will entail presentations from eminent personalities such as Kunnal Sharma, Business Head, Global Remittances, Times of Money; Anunay Gupta and Roy Cherian, Co-Founders, Marketelligent; Bidyut Nath, Head – Customer Loyalty and Analytics, Titan Industries; V Balasubramaniam, Chief Knowledge Officer and Director, Rainman Consulting; Sunder Muthuraman, Managing Partner, Meritus Analytics; and Mohan Jayaraman, MD, Experian Credit Information Company of India, among others.
The key challenge in Analytics in India and in fact worldwide, is not techniques but application, shared CR Sundarrajan of Unilever. He said that analytics in marketing is absolutely critical. “Marketers’ choices have exploded in terms of how to grow brands and categories. Additionally, the competitive heat is also very high. It is absolutely critical that the drivers that marketers choose to invest does the dual job of maximising short-term returns and ensure long-term brand building. Analytics (in conjunction with other consumer or customer research) will be a critical input to marketers to make the right choices,” he added.
From the event, Sundarrajan expects to learn and expand his knowledge on is how other leaders have ensured that analytics results are embedded well into the business decision making, how multiple (and sometime contradictory) insights from different analytics and research techniques are integrated into one view for the business to take forward.
Among the various sessions at the event are ‘Leveraging Analytics for Better Consumer Connect’, ‘Future of Analytics in India’ and ‘Identifying the Richness of Analytics in Media and Marketing. The session on ‘Challenges in Analytics from an Indian Perspective’, will deal with questions regarding India, embracing analytics and making the right choices. This session will focus on challenges in gathering and storing relevant data for analytics, challenges in investing in the right tools and formats, challenges in resource and challenges in implementing the analytic insights.
Sessions will help marketers see the connect platforms at a media agnostic level and aim to elucidate how smart analytics enhances the effectiveness in marketing and media investment. Along with implications of analytics for effective sales management the conference shall discuss topics of analytics on the global level and how successful international brands envisioned better marketing RoI with due diligence on analytics along with evolution of analytics in the country.
The aim is to uncloak the catechism of analytics generators, providers and users, focussing on the results and application of analytics, than the analytics technique itself. Are we making the right choices? Sessions will focus on challenges in gathering and storing relevant data for analytics, challenges in investing in the right tools and formats, challenges in resource and challenges in implementing the analytic insights.
Pitch Analytics in Action is powered by The Hindu Business Line. Dekhooh is outdoor partner, CIOL.com is online partner, Institute for Competitiveness is Think Tank Partner and Marketelligent is Knowledge Partner.
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