Dentsu Comm pockets Jos Alukkas
Dentsu will handle the creative duties of the group as it chalks out a Rs 550-crore expansion plan spanning the national market and the Asia Pacific region
Dentsu Communications has won the creative mandate for Jos Alukkas, one of South India’s largest jewellery groups.
With expansion plans targeted at scaling the national market and the Asia Pacific region, Jos Alukkas plans to invest over Rs 550 crore in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time.
Jos Alukka, Chairman of Jos Alukkas expressed satisfaction on appointing Dentsu Communications and said, “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they’ll help us connect better with our customers.”
Commenting on the expansion, Arijit Ray, CEO, Dentsu Communications said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the South. We are absolutely thrilled to have a reputed jewellery house like Jos Alukkas as our first client in our Kochi operations. Apart from being a great brand, we are delighted to work with some great people at Jos Alukkas. I am sure Saji Jayakumar and the team at Kochi will work very closely with the brand team to take this relationship to next level.”
Jos Alukkas’ relationship with gold began as early as 1964 and the group has 26 showrooms spanning Kerala, Tamil Nadu, Karnataka, Pondicherry and Andhra Pradesh.
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