Along with bringing in new shows to spruce up its 8PM-10PM prime time slot, Doordarshan is also reviving the nostalgia factor with old shows

Abid Hasan Jan 28, 2013 8:02 PM

The outdoor strategy aims to revamp different cities in line with Greenlam’s ‘Zamaane ko sajaana hai’ proposition

exchange4media Staff Jan 28, 2013 8:02 PM

The outdoor strategy aims to revamp different cities in line with Greenlam’s ‘Zamaane ko sajaana hai’ proposition

exchange4media Staff Jan 28, 2013 8:00 PM

“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

Sai Prasanna Jan 28, 2013 7:09 PM

The national award was conferred on Zee News by the Election Commission of India for its ‘Aapka Vote Aapki Taqat’ campaign

exchange4media Staff Jan 28, 2013 6:35 PM

The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India

Synjini Nandi Jan 28, 2013 6:29 PM

Hummra M has focused on developing the personality of the channel, which is reflected in the expression “Hummri Boli Hummra M”

exchange4media Staff Jan 28, 2013 4:52 AM

Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team

exchange4media Staff Jan 28, 2013 3:33 AM

In its seventh year, the Festival of Media Global’s agenda will explore how content is shaping the media industry

exchange4media Staff Jan 28, 2013 3:17 AM

Gonsalves was an advertising veteran of 25 years. He had joined RK Swamy BBDO in 1991

exchange4media Staff Jan 28, 2013 2:56 AM

We are a nation of fractured notions & sentiments; we need to stand up & address the loopholes in nation building, says Annurag Batra of e4m

Annurag Batra Jan 28, 2013 2:46 AM

Experts feel that 2013 will see a lot of acquisitions taking place as clients bring in a “stock market environment” to monitor social media

Abid Hasan Jan 28, 2013 2:46 AM

In line with this account win, Contract has come out with a new campaign, titled ‘Hello Dreamers’ that breaks out today

Priyanka Mehra Jan 28, 2013 2:45 AM

Our aim is to strengthen our position India. We have announced a while ago that we want to make India a clear area of focus and we want to double the size of our operations. We are focused right now to give enough power and resources to our agencies here for us to achieve this target figure.

exchange4media Staff Jan 28, 2013 12:00 AM