Date-wise News

With the change in viewing patterns, changes are needed not only in content & programming, but in scheduling strategies as well, say experts

Synjini Nandi 18-April-2013

The Rewa edition hits newsstands on April 18, 2013 with an initial print run of 21,500 copies and a cover price between Rs 2 and Rs 2.50

Abid Hasan 18-April-2013

With the launch of Mobium Elite, Puma is eyeing to hike its market share to 35-38 per cent by the end of this year

Priyanka Mehra 18-April-2013

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy 18-April-2013

M-Pesa is a unique service to transfer money & make payments via mobile phone. It is initially being offered in Kolkata, West Bengal, Bihar & Jharkhand

exchange4media Staff 18-April-2013

With the Teenage Mutant Ninja Turtles franchise, Nickelodeon forays into the action toys category in India

Abid Hasan 18-April-2013

Arora will be responsible for the entire sales for ‘Marie Claire’ and ‘People’ magazines. He will report Vidya Menon, Associate Publisher, Outlook Group

Abid Hasan 18-April-2013

Chowdhury will be spearheading marketing for the newspaper as it revamps various aspects to meet the needs of the readers

Saloni Surti 18-April-2013

Handa moves out of Microsoft after an eight-year stint. She has around 23 years of experience in the industry

Saloni Surti 18-April-2013

MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers

exchange4media Staff 18-April-2013

Pamani-Gulati had joined DY Works as Director – New & Intl Business Development in January 2010. She has over 18 years of branding & marketing experience

exchange4media Staff 18-April-2013

The key issues discussed in the consultation paper include sample size, secrecy of sample homes, cross holding between rating agencies and their users

Abid Hasan 18-April-2013

The interesting executional effort and strategic location of the billboard deserves a special mention...

Priyanka Nair 18-April-2013

The platform is the brainchild of Sandeep Amar, former VP & Head – Mktg, Times Internet. In India, the service will be available for Rs 4,500 onwards for a year

Abid Hasan 18-April-2013

While the concept has not yet picked up in India in a big way, statistics suggest that mobile can be one of the most effective media tools

Saloni Surti 18-April-2013

Most of the Indian brands on social media today are still running after likes and trying to creating engagements for their fans. If we look at the top 50 Facebook pages in the country with regard to page likes, 33 of them belong to brands. Globally, only 15 of such highly popular pages belong to the corporate world, the rest belong to celebrities. Same is the case with Twitter.

exchange4media Staff 18-April-2013

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