Date-wise News
Decoding the survival mantra of Hindi fiction series

With the change in viewing patterns, changes are needed not only in content & programming, but in scheduling strategies as well, say experts

Synjini Nandi Apr 18, 2013 8:21 PM

Patrika further firms up base in MP with Rewa edition

The Rewa edition hits newsstands on April 18, 2013 with an initial print run of 21,500 copies and a cover price between Rs 2 and Rs 2.50

Abid Hasan Apr 18, 2013 8:16 PM

Experiential mktg, OOH, digital drive Puma’s mktg strategy

With the launch of Mobium Elite, Puma is eyeing to hike its market share to 35-38 per cent by the end of this year

Priyanka Mehra Apr 18, 2013 8:15 PM

What makes Idea ring?

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Vodafone India and ICICI Bank launch M-Pesa

M-Pesa is a unique service to transfer money & make payments via mobile phone. It is initially being offered in Kolkata, West Bengal, Bihar & Jharkhand

exchange4media Staff Apr 18, 2013 7:54 PM

Nick targets young boys with TMNT franchise

With the Teenage Mutant Ninja Turtles franchise, Nickelodeon forays into the action toys category in India

Abid Hasan Apr 18, 2013 7:54 PM

Gaurav Arora joins Outlook Group as National Head, Advertising

Arora will be responsible for the entire sales for ‘Marie Claire’ and ‘People’ magazines. He will report Vidya Menon, Associate Publisher, Outlook Group

Abid Hasan Apr 18, 2013 7:53 PM

Free Press Journal ropes in Umesh Roy Chowdhury as CMO

Chowdhury will be spearheading marketing for the newspaper as it revamps various aspects to meet the needs of the readers

Saloni Surti Apr 18, 2013 7:53 PM

Microsoft's Meenu Handa joins Amazon

Handa moves out of Microsoft after an eight-year stint. She has around 23 years of experience in the industry

Saloni Surti Apr 18, 2013 7:50 PM

MSL India adds six new accounts to its kitty

MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers

exchange4media Staff Apr 18, 2013 7:49 PM

DY Works elevates Rekha Pamani-Gulati to COO

Pamani-Gulati had joined DY Works as Director – New & Intl Business Development in January 2010. She has over 18 years of branding & marketing experience

exchange4media Staff Apr 18, 2013 7:49 PM

TRAI releases consultation paper on mechanism for TV ratings

The key issues discussed in the consultation paper include sample size, secrecy of sample homes, cross holding between rating agencies and their users

Abid Hasan Apr 18, 2013 7:49 PM

Billboard of the week: BIG CBS Love’s 3D display

The interesting executional effort and strategic location of the billboard deserves a special mention...

Priyanka Nair Apr 18, 2013 7:48 PM

Pikboo, a platform to create website for kids launched

The platform is the brainchild of Sandeep Amar, former VP & Head – Mktg, Times Internet. In India, the service will be available for Rs 4,500 onwards for a year

Abid Hasan Apr 18, 2013 7:47 PM

Making mobile marketing a significant part of the media mix

While the concept has not yet picked up in India in a big way, statistics suggest that mobile can be one of the most effective media tools

Saloni Surti Apr 18, 2013 7:45 PM

Harsh Wardhan Dave, Vice President, Trinetra Focus

Most of the Indian brands on social media today are still running after likes and trying to creating engagements for their fans. If we look at the top 50 Facebook pages in the country with regard to page likes, 33 of them belong to brands. Globally, only 15 of such highly popular pages belong to the corporate world, the rest belong to celebrities. Same is the case with Twitter.

exchange4media Staff Apr 18, 2013 12:00 AM

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