MSL India adds six new accounts to its kitty

MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers

e4m by exchange4media Staff
Updated: Apr 18, 2013 7:49 PM
MSL India adds six new accounts to its kitty

MSL India, part of MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company, has added six new clients to its kitty – Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers.

MSL India will provide creative, strategic programmes, unbound by channel to drive brand building, corporate reputation management, corporate responsibility and crisis and issues management.

Commenting on the new wins, Jaideep Shergill, CEO, MSLGroup India said, “We are committed to helping our new partners achieve their business goals through holistic and insights-driven communications. Today, it’s not enough to offer capabilities within one channel. MSLGroup India is perfectly positioned to partner with our clients for integrated communications offerings, where our strategy and creative are communicated through traditional PR, social media, digital solutions, creative, content, marketing and experiential.”

MSL India fought a multi-agency pitch to win an integrated communications brief for Singapore Tourism Board. The mandate will draw on MSL India’s strength in delivering engagement campaigns across traditional PR and social media. The agency will be providing strategic counsel for digital campaigns and manage social assets in order to drive perceptions of Singapore as an international tourist destination.

As Lenovo continues its expansion into smart phones, it has tasked MSL India to support its business objective of consolidating its leadership position across all four screens – computer, TV, mobile and film. MSL India will develop an integrated strategy to communicate the arrival of the PC+ era and the brand’s commitment to technology and innovation.

Expanding their technology portfolio, MSL India will also work with V-Guard Industries to develop its core communications strategy to support business expansion plans. MSL India will strengthen the brand’s presence and thought-leadership in key markets, actively using its ‘REACH’ services to extend the brand’s visibility into Tier II and III cities.

PC Chandra Jewellers, one of the largest and most established jewellery brands in eastern India, has entrusted MSL India with an integrated assignment spanning PR, social media and experiential. MSL India will help position and promote PC Chandra Jewellers as a leading lifestyle brand. In addition, MSL India will partner Usha International. MSL India has been entrusted with corporate reputation management and product-related communications for the company’s diverse portfolio.

MSL India also won Sheth Developers & Realtors, which has extended its real estate presence in India with its retail development Vivacity in Thane, one of the largest malls in India. With deep expertise and experience in the real estate and retail sector, MSL India will provide strategic counsel to the brand, executing holistic communications solutions reaching out to key stakeholders in Mumbai.

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