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`usha-international`

Usha International announces initiatives to celebrate association with Mumbai Indians

The Usha logo will be seen on the side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers

exchange4media Staff 28-March-2019

Usha launches new campaign to bid goodbye to dust fans

Conceptualised around the theme ‘Dhool Hategi, Zindagi Chamkegi’, the TVC showcases the latest range of technologically designed Usha fans which enable consumers to keep their homes cleaner

exchange4media Staff 23-February-2019

We are looking to expand in the state capitals: Sandeep Tewari, Usha International

Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities

Misbaah Mansuri 21-February-2019

Looking to partner more with Mumbai Indians: Marketing Head of Fans, Usha International

Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers

Misbaah Mansuri 16-April-2018

Usha plays up the old yet young brand image mix with IPL ads

Short Story: Usha International is leveraging the Indian Premier League (IPL) 2017 to make the brand relevant to the youth today

exchange4media Staff 11-May-2017

Jayati Singh joins Usha International as Vice President-Marketing

Singh will manage two categories: Cooking Appliances and Sewing Machines

exchange4media Staff 04-January-2017

Usha International sets up in-house ad agency Goldilocks

The subsidiary will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company

exchange4media Staff 06-August-2015

Vineet Trakroo resigns from Usha International as CMO

The company has in the interim realigned the internal senior marketing resources to manage the marketing of its various business verticals

exchange4media Staff 01-June-2013

MSL India adds six new accounts to its kitty

MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers

exchange4media Staff 18-April-2013

How can OOH be more than a ‘last media’ for marketers?

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra 25-March-2013

Usha Intl to up Rs 80 cr mktg budget; focus home appliances

The company plans to hike its marketing spends in 2012 and set aside a good percentage of its spends for appliances to give a major thrust to that business.

Deepika Bhardwaj 29-December-2011