IPL 2020?blur=25

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM


The brand will also launch a unique digital campaign, featuring select players from the team

exchange4media Staff Sep 4, 2020 12:59 PM

Keerthy Suresh?blur=25

The TVC brings out the beautiful bond between a new bride and her mother-in-law

exchange4media Staff Mar 23, 2020 4:37 PM

Brian Lara?blur=25

The former West Indies cricketer will work with the brand to help develop a sporting culture at the grassroots, national, and international level

exchange4media Staff Dec 5, 2019 3:56 PM


The National Award winner will be endorsing Usha products across categories

exchange4media Staff Nov 19, 2019 1:34 PM

Usha International?blur=25

The new TVC focuses on environmental challenges posed by single-use plastic and the use of sustainable alternate solutions

exchange4media Staff Sep 27, 2019 4:22 PM

Usha International?blur=25

The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India

exchange4media Staff Sep 14, 2019 8:07 AM

Usha International?blur=25

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

Budget 2019?blur=25

Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals

exchange4media Staff Jul 8, 2019 8:04 AM

USHA Mumbai Indians?blur=25

The Usha logo will be seen on the side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers

exchange4media Staff Mar 28, 2019 6:41 PM

Usha Goodbye Dust Fans?blur=25

Conceptualised around the theme ‘Dhool Hategi, Zindagi Chamkegi’, the TVC showcases the latest range of technologically designed Usha fans which enable consumers to keep their homes cleaner

exchange4media Staff Feb 23, 2019 9:56 AM


Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities

Misbaah Mansuri Feb 21, 2019 8:21 AM


Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers

Misbaah Mansuri Apr 16, 2018 8:56 AM

Usha plays up the old yet young brand image mix with IPL ads?blur=25

Short Story: Usha International is leveraging the Indian Premier League (IPL) 2017 to make the brand relevant to the youth today

exchange4media Staff May 11, 2017 8:03 AM

Jayati Singh joins Usha International as Vice President-Marketing?blur=25

Singh will manage two categories: Cooking Appliances and Sewing Machines

exchange4media Staff Jan 4, 2017 12:53 PM

Usha International sets up in-house ad agency Goldilocks?blur=25

The subsidiary will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company

exchange4media Staff Aug 6, 2015 3:10 PM

Vineet Trakroo resigns from Usha International as CMO?blur=25

The company has in the interim realigned the internal senior marketing resources to manage the marketing of its various business verticals

exchange4media Staff Jun 1, 2013 6:29 PM

MSL India adds six new accounts to its kitty?blur=25

MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers

exchange4media Staff Apr 18, 2013 7:49 PM