usha-international
The panellists, Amit Gheji, Komal Mehra, Atit Mehta, and Shreya Sachdev, shared their views on 'Sports as a genre being the most effective platform for marketers today,' at the e4m TV First Conference
exchange4media Staff Apr 28, 2021 8:55 AM
As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss
exchange4media Staff Apr 5, 2021 4:11 PM
Guest Column: Anju Munjal, Senior Vice President, Usha International, discussed in detail how women leaders across organizations are adding feathers of success, and profitability
Anju Munjal Mar 8, 2021 2:06 PM
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Tasmayee Laha Roy Sep 23, 2020 9:10 AM
The brand will also launch a unique digital campaign, featuring select players from the team
exchange4media Staff Sep 4, 2020 12:59 PM
The TVC brings out the beautiful bond between a new bride and her mother-in-law
exchange4media Staff Mar 23, 2020 4:37 PM
The former West Indies cricketer will work with the brand to help develop a sporting culture at the grassroots, national, and international level
exchange4media Staff Dec 5, 2019 3:56 PM
The National Award winner will be endorsing Usha products across categories
exchange4media Staff Nov 19, 2019 1:34 PM
The new TVC focuses on environmental challenges posed by single-use plastic and the use of sustainable alternate solutions
exchange4media Staff Sep 27, 2019 4:22 PM
The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India
exchange4media Staff Sep 14, 2019 8:07 AM
Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer
Noel Dsouza Aug 14, 2019 8:59 AM
Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals
exchange4media Staff Jul 8, 2019 8:04 AM
The digital film has been made live on social media channels
exchange4media Staff Jun 14, 2019 12:07 PM
The Usha logo will be seen on the side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers
exchange4media Staff Mar 28, 2019 6:41 PM
Conceptualised around the theme ‘Dhool Hategi, Zindagi Chamkegi’, the TVC showcases the latest range of technologically designed Usha fans which enable consumers to keep their homes cleaner
exchange4media Staff Feb 23, 2019 9:56 AM
Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities
Misbaah Mansuri Feb 21, 2019 8:21 AM
Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers
Misbaah Mansuri Apr 16, 2018 8:56 AM
Short Story: Usha International is leveraging the Indian Premier League (IPL) 2017 to make the brand relevant to the youth today
exchange4media Staff May 11, 2017 8:03 AM
Singh will manage two categories: Cooking Appliances and Sewing Machines
exchange4media Staff Jan 4, 2017 12:53 PM
