The former West Indies cricketer will work with the brand to help develop a sporting culture at the grassroots, national, and international level

exchange4media Staff Dec 5, 2019 3:56 PM

The National Award winner will be endorsing Usha products across categories

exchange4media Staff Nov 19, 2019 1:34 PM

The new TVC focuses on environmental challenges posed by single-use plastic and the use of sustainable alternate solutions

exchange4media Staff Sep 27, 2019 4:22 PM

The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India

exchange4media Staff Sep 14, 2019 8:07 AM

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals

exchange4media Staff Jul 8, 2019 8:04 AM

The digital film has been made live on social media channels

exchange4media Staff Jun 14, 2019 12:07 PM

The Usha logo will be seen on the side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers

exchange4media Staff Mar 28, 2019 6:41 PM

Conceptualised around the theme ‘Dhool Hategi, Zindagi Chamkegi’, the TVC showcases the latest range of technologically designed Usha fans which enable consumers to keep their homes cleaner

exchange4media Staff Feb 23, 2019 9:56 AM

Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities

Misbaah Mansuri Feb 21, 2019 8:21 AM

Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers

Misbaah Mansuri Apr 16, 2018 8:56 AM

Short Story: Usha International is leveraging the Indian Premier League (IPL) 2017 to make the brand relevant to the youth today

exchange4media Staff May 11, 2017 8:03 AM

Singh will manage two categories: Cooking Appliances and Sewing Machines

exchange4media Staff Jan 4, 2017 12:53 PM

The subsidiary will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company

exchange4media Staff Aug 6, 2015 3:10 PM

The company has in the interim realigned the internal senior marketing resources to manage the marketing of its various business verticals

exchange4media Staff Jun 1, 2013 6:29 PM

MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers

exchange4media Staff Apr 18, 2013 7:49 PM

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra Mar 25, 2013 7:33 PM

The company plans to hike its marketing spends in 2012 and set aside a good percentage of its spends for appliances to give a major thrust to that business.

Deepika Bhardwaj Dec 29, 2011 9:47 AM

The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.

Nitin Pandey Nov 23, 2011 9:43 AM