Date-wise News
Yahoo unveils two new mobile experiences

Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets

exchange4media Staff Apr 20, 2013 9:39 PM

Tata Sky airs longest ever Indian TVC

The TVC for Tata Sky+ HD has a run time of 210 seconds or 3 minutes and 30 seconds and has been conceptualised by Ogilvy & Mather

exchange4media Staff Apr 20, 2013 9:30 PM

India’s first matrimonial channel Shagun TV to launch on April 26

The 24-hour channel is being launched by Vertent Media and will be aired across North and West India. A matrimonial website is also being launched

exchange4media Staff Apr 20, 2013 8:52 PM

Sampling is the simplest way of experiential mktg: Dhruv Kalra

Sampling ensures trial and is a sure-shot way for a consumer to ‘experience’ the brand, says the Founder & Director, Go Try

Deepa Balasubramanian Apr 20, 2013 8:11 PM

Digital mktg is better rooted now, but remains a complicated concept

While digital mktg forms an integral part of the media mix, marketers still struggle with factors such as measurement, RoI & digital brief, say experts

Saloni Surti Apr 20, 2013 7:50 PM

IMPACT magazine introduces IMPACT M-School Rankings

The survey, in association with Ipsos, will culminate with the publication of a world-class and dedicated special annual – ‘India’s Best M-Schools’

Synjini Nandi Apr 20, 2013 7:34 PM

Cumulative reach for first 16 games at 129 mn: MEC IPL 6 report

The average TV rating for IPL stands at 3.7 (CS 15+ ABC) after the first 16 games. This is 11% lower than the MEC-Meritus estimate for the same stage

exchange4media Staff Apr 20, 2013 7:31 PM

SBI Life Insurance in talks with creative agencies

SBI Life Insurance is in talks with several creative agencies to take upcoming brand initiatives forward

Priyanka Mehra Apr 20, 2013 7:31 PM

“The entire world wants to engage with India now”

India strikes me as the most entrepreneurial, with the greatest propensity to learn, which will have an impact on design, says Landor’s Nick Foley

exchange4media Staff Apr 20, 2013 7:30 PM

Top developments of the week

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Apr 20, 2013 7:22 PM

Satyajit Sen, CEO, India, ZenithOptimedia

The readers are heading towards a zone of content and zone of information not necessarily bound by traditional vehicles. Readers are continuing to consume content, but their format is changing from access A to B. Hence, my feeling is that it is the peripheral people who had came in, who are dropping out, because the value that they were getting earlier because of some promotional activities are no longer available.

exchange4media Staff Apr 20, 2013 12:00 AM