Date-wise News
Tamil channel Moon TV set for relaunch on March 1

Moon TV is banking on daily soaps and more lifestyle related content to beef up its content line-up in its new avatar

Deepa Balasubramanian Feb 28, 2013 10:17 PM

Billboard of the week: Bournvita’s ‘Don’t waste milk’ campaign

Smart integration, simple creatives & sweet message strategy ensures Bournvita’s campaign stands out

Priyanka Nair Feb 28, 2013 9:56 PM

2-min video: K Ramakrishnan on Cafe Coffee Day’s digital bet

The President Marketing of Cafe Coffee Day talks about reinventing the digital space, expansion plans and competition from global giant Starbucks

exchange4media Staff Feb 28, 2013 9:52 PM

Flashed Earlier: Bigg Boss franchise to be spawned across movies & regional media

The reality show will now be adapted in Kannada on ETV Kannada. Telugu, Malayalam, Marathi & Bengali versions also in the pipeline

exchange4media Staff Feb 28, 2013 9:21 PM

DAS Phase II: LCOs switching off channels to create demand

In a move to tackle customer apathy towards installing STBs, LCOs in Rajasthan have taken to switching off channels to generate demand for STBs

Abid Hasan Feb 28, 2013 8:37 PM

Hindi movie premieres hold fort on television

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM

Niti Kumar dons new role as General Manager of MediaCom Delhi

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:58 PM

Niti Kumar dons new role as General Manager of MediaCom Delhi

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:57 PM

Astro’s Getit buys Infomedia Yellow Pages & AskMe

Getit will be referred to as Getit Infomedia and will be wholly owned by its shareholders. Getit investors include Astro Group & Helion Venture Partners

exchange4media Staff Feb 28, 2013 7:23 PM

Pune Marriott Hotel assigns social media biz to Tonic Media

Tonic Media will use innovative properties online to extend Pune Marriott Hotel’s brand personality to social media

exchange4media Staff Feb 28, 2013 7:21 PM

Carat Bangalore wins Tzinga’s media duties

The account will be handled out of Carat’s Bangalore office. Tzinga is targeted at the 18-25 year age bracket

exchange4media Staff Feb 28, 2013 7:08 PM

IBF appoints Shailesh Shah as Secretary General

With over 28 years of experience, Shah will augment IBF’s efforts in building a robust and profitable broadcasting industry in India

exchange4media Staff Feb 28, 2013 7:08 PM

Neo Sports bags 7-yr New Zealand cricket rights for Asia

The deal includes 261 days of live cricket, including two India tours in 2014 and 2019; coverage starts from March 6, 2013

exchange4media Staff Feb 28, 2013 7:06 PM

Kuoni India appoints Manhattan Digital as digital AOR

Manhattan won this account following a multi-agency pitch. The agency will handle Kuoni’s mainstream holidays and MICE businesses

exchange4media Staff Feb 28, 2013 7:05 PM