Date-wise News
Tamil channel Moon TV set for relaunch on March 1?blur=25

Moon TV is banking on daily soaps and more lifestyle related content to beef up its content line-up in its new avatar

Deepa Balasubramanian Feb 28, 2013 10:17 PM

Billboard of the week: Bournvita’s ‘Don’t waste milk’ campaign?blur=25

Smart integration, simple creatives & sweet message strategy ensures Bournvita’s campaign stands out

Priyanka Nair Feb 28, 2013 9:56 PM

2-min video: K Ramakrishnan on Cafe Coffee Day’s digital bet?blur=25

The President Marketing of Cafe Coffee Day talks about reinventing the digital space, expansion plans and competition from global giant Starbucks

exchange4media Staff Feb 28, 2013 9:52 PM

Flashed Earlier: Bigg Boss franchise to be spawned across movies & regional media?blur=25

The reality show will now be adapted in Kannada on ETV Kannada. Telugu, Malayalam, Marathi & Bengali versions also in the pipeline

exchange4media Staff Feb 28, 2013 9:21 PM

DAS Phase II: LCOs switching off channels to create demand?blur=25

In a move to tackle customer apathy towards installing STBs, LCOs in Rajasthan have taken to switching off channels to generate demand for STBs

Abid Hasan Feb 28, 2013 8:37 PM

Hindi movie premieres hold fort on television?blur=25

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM

Niti Kumar dons new role as General Manager of MediaCom Delhi?blur=25

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:58 PM

Niti Kumar dons new role as General Manager of MediaCom Delhi?blur=25

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:57 PM

Astro’s Getit buys Infomedia Yellow Pages & AskMe?blur=25

Getit will be referred to as Getit Infomedia and will be wholly owned by its shareholders. Getit investors include Astro Group & Helion Venture Partners

exchange4media Staff Feb 28, 2013 7:23 PM

Pune Marriott Hotel assigns social media biz to Tonic Media?blur=25

Tonic Media will use innovative properties online to extend Pune Marriott Hotel’s brand personality to social media

exchange4media Staff Feb 28, 2013 7:21 PM

Carat Bangalore wins Tzinga’s media duties?blur=25

The account will be handled out of Carat’s Bangalore office. Tzinga is targeted at the 18-25 year age bracket

exchange4media Staff Feb 28, 2013 7:08 PM

IBF appoints Shailesh Shah as Secretary General?blur=25

With over 28 years of experience, Shah will augment IBF’s efforts in building a robust and profitable broadcasting industry in India

exchange4media Staff Feb 28, 2013 7:08 PM

Neo Sports bags 7-yr New Zealand cricket rights for Asia?blur=25

The deal includes 261 days of live cricket, including two India tours in 2014 and 2019; coverage starts from March 6, 2013

exchange4media Staff Feb 28, 2013 7:06 PM

Kuoni India appoints Manhattan Digital as digital AOR?blur=25

Manhattan won this account following a multi-agency pitch. The agency will handle Kuoni’s mainstream holidays and MICE businesses

exchange4media Staff Feb 28, 2013 7:05 PM