Flashed Earlier: Bigg Boss franchise to be spawned across movies & regional media

The reality show will now be adapted in Kannada on ETV Kannada. Telugu, Malayalam, Marathi & Bengali versions also in the pipeline

e4m by exchange4media Staff
Updated: Feb 28, 2013 9:21 PM
Flashed Earlier: Bigg Boss franchise to be spawned across movies & regional media

After the coup of Bigg Boss being made into a movie, Endemol India has now announced that the reality show is going regional. Bigg Boss will now be a format that will be adapted regionally in different languages, with a start being made in Kannada on ETV Kannada.

Talks are also on with various broadcasters for Telugu, Malayalam, Marathi and Bengali versions of the show.

The Kannada version will see its local newsmakers and celebrities from all walks of life entering the Bigg Boss house. Southern superstar Sudeep will host the show. Bigg Boss Kannada will be aired on ETV Kannada in March.

Talking about his association with the show, Sudeep said, “Bigg Boss is all about human emotions and it isn’t particularly a formatted show. It is a reality show in the true sense and is both, quick and spontaneous. I am very happy to be associated with the biggest television show of Karnataka market.”

Parameshwar Gundkal, Programming Head, ETV Kannada said, “Television content is all about story telling. It deals with emotions and drama of everyday life. Bigg Boss deals with this fact in by far, the biggest way. This is the best show available for the viewers to get up close and personal with their favourite celebrities.”

Deepak Dhar, CEO, Endemol India further elaborated, “Bigg Boss has connected extremely well with Indian audiences because it showcases reality in its truest, unadulterated form. Season after season, it has been the talk of town and to maintain the same amount of fanfare in its Kannada version, we have incorporated a gamut of innovations and new ideas based on our observations and learning from the Bigg Brother format world over. Bigg Boss Kannada is bound to create entertaining content driven by the reality of what each contestant will experience in the Bigg Boss house – real emotions, real drama and real tension.”

The group of celebrities, who will be living together for 14 weeks, will bring out the best and worst in each other as they struggle to keep their calm and survive in the Bigg Boss house confines. The Bigg Boss house will not have any kind of entertainment or sources of communication with the outside world. With cameras tracking their every move 24x7, the contestants will have to do without basics that they hold dear such as a television, books, internet or phones.

Abhishek Rege, COO – Television, Endemol India added, “Bigg Boss is a popular format globally and we are excited to extend it regionally across India. While the Kannada adaptation of the format is the first step in that direction, we will certainly look at adapting the format in other local languages as well.”

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