Date-wise News
Britannia ropes in Former PepsiCo CEO Varun Berry

Berry joins as COO & VP of Marketing, Sales & Innovation. He replaces Neeraj Chandra, who will now be VP of Strategy & New Business Dev

exchange4media Staff Jan 8, 2013 7:52 PM

Big Bazaar taps social to promote latest campaign

Executed by Tribal DDB India, this is the first time Big Bazaar has used social media in its communication plan

Priyanka Nair Jan 8, 2013 7:51 PM

Classmate attempts to drive sales via loyalty programme

The 12-week programme – that began on Oct 1, 2012 – was promoted across 12 cities through on-ground & online initiatives

Deepa Balasubramanian Jan 8, 2013 7:48 PM

‘Everybody Loves Raymond’ premieres on Comedy Central

The popular American sitcom premiered on January 7, 2013 and will air Monday to Friday at 11PM

exchange4media Staff Jan 8, 2013 7:44 PM

Indian media tablets market sales touch 1.1 mn units in Q3 2012

Over 100 per cent growth expected in 2013 as OEMs eye India market for consumer, enterprise demand, and government business, says CyberMedia Research

exchange4media Staff Jan 8, 2013 7:38 PM

Max & Six to simulcast Pepsi IPL 2013 matches

Viewers can watch the matches on Standard Definition (SD) feed on Max, and High Definition (HD) feed in English and SD feed in Hindi on Six

exchange4media Staff Jan 8, 2013 7:30 PM

Amit Saxena joins Exposure Media as National Head, Circulation

Saxena’s last stint was with Creativenest Media, where he was Circulation Head and was looking after the entire sales and distribution pan India

Abid Hasan Jan 8, 2013 7:28 PM

New York Festivals’ best works take wings

The trophy-winning work from New York Festivals International Advertising Awards will be showcased on international flights of 10 airlines

exchange4media Staff Jan 8, 2013 7:09 PM

Kidzania Mumbai in brand partnership with Yes Bank

KidZania partners with YES Bank to teach kids the nuances of managing funds and impart financial literacy in an interesting role-playing concept

exchange4media Staff Jan 8, 2013 7:01 PM

“Consumption of kids channels is only 20 pc”

Unless new players come in, the category will observe saturation, says Krishna Desai, Director, Content, South Asia, Turner International India

Synjini Nandi Jan 8, 2013 6:55 PM

OgilvyOne names one more senior CD for its Mumbai team

Roy Menezes will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai

exchange4media Staff Jan 8, 2013 6:38 PM

LinkedIn appoints Nishant K Rao as Country Manager, India

Former Country Manager Hari V Krishnan has been promoted to a larger role as MD of Asia Pacific and Japan

exchange4media Staff Jan 8, 2013 6:36 PM

IAA Olive Crown Awards calls for entries

This year participation is invited from across Asia. The last date for entries is January 31, 2013

exchange4media Staff Jan 8, 2013 6:35 PM

New OOH outfit Dekhooh launches in Bangalore

The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore

Sai Prasanna Jan 8, 2013 6:35 PM

Rediffusion - Y&R appoints Sam Ahmed

Ahmed joins as Vice Chairman & Chief Creative Officer. He has worked with brands such as Ford, Nestle, Pepsi, P&G, etc.

exchange4media Staff Jan 8, 2013 6:34 PM

I am now seeking the next big challenge: D Rajappa

As D Rajappa, hitherto Prez of Rediffusion YR, exits the company after an 18-year stint, he speaks to exchange4media on his Rediffusion experience and the road ahead

Noor Fathima Warsia Jan 8, 2013 2:20 AM

AXN holds Open Kitchen Nights in four cities

AXN embarked on a special marketing effort, Open Kitchen Night, for two of its major properties – Top Chef Masters and Top Chef Just Desserts

exchange4media Staff Jan 8, 2013 2:00 AM

Intelligent approach + clarity = ideal radio ad

Jury Members of Golden Mikes 2013 throw light on the opportunities & challenges of radio advtg in India. Awards will take place on Jan 9 in Mumbai

Saloni Surti Jan 8, 2013 1:47 AM

Aamby Valley uses OOH to market sky diving event

Billboards have been converted into parachutes, wherein one can see skydivers landing & soaring with 3D-like cut-outs in motion

exchange4media Staff Jan 8, 2013 12:43 AM