Kidzania Mumbai in brand partnership with Yes Bank
KidZania partners with YES Bank to teach kids the nuances of managing funds and impart financial literacy in an interesting role-playing concept
Edutainment brand KidZania has entered into a major brand partnership with Yes Bank. Yes Bank has come on board with a long term commitment to nourish India’s future generations’ knowledge periphery as the official sponsor of the Bank establishment at the KidZania Mumbai facility. KidZania partners with YES Bank to teach kids the nuances of managing funds and impart financial literacy in an interesting role-playing concept.
Just like in the real world, the KidZania city has its own functioning economy and currency (kidZos) and the bank plays an important role and service in imparting financial literacy and career choices in the world of banking. Yes Bank establishment at KidZania is the city’s exclusive financial institution responsible for the management and distribution of the nation’s currency, the ‘kidZos’, which makes it an extremely important destination for visitors.
At the entry of the center, a child gets a traveller's cheque from the bank, which he needs to give to the teller to encash for the local currency (kidZos). They can even withdraw kidZos from a Yes Bank ATM placed at different parts of the facility. The kids get to be either a bank customer or a bank teller. Kids learn the value of money as they have to earn, spend and save kidZos.
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