Date-wise News
Spotlight on Media, Marketing & Monitoring @OOH Awards 2013?blur=25

The third edition of the exchange4media OOH conference will discuss and deliberate global OOH trends and learnings, along with the road ahead for India

Priyanka Nair Mar 19, 2013 7:50 PM

TapRoot leads metal tally @AdFest 2013, Grey & McCann follow?blur=25

TapRoot India bags 6 metals on day one of the AdFest results; Grey Worldwide and McCann Worldgroup India win 2 metals each; no gold for India yet

Priyanka Mehra Mar 19, 2013 7:29 PM

The Hindu to launch Tamil edition in July?blur=25

In the first phase, the newspaper will be present in 13 cities of Tamil Nadu

Abid Hasan Mar 19, 2013 7:24 PM

2-min video: Mansi Tripathy on Shell’s 80-yr old relationship with Ferrari?blur=25

"We have been able to successfully partner with Ferrari. We will use this muscle we have globally & bring it to India," says the CMO of Shell Lubricants India

Abhinav Trivedi Mar 19, 2013 7:17 PM

TLC to offer Taste of Mumbai?blur=25

To be held in India for the first time, Taste of Mumbai is part of the world famous Taste Festivals held across the world

exchange4media Staff Mar 19, 2013 7:16 PM

Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership?blur=25

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff Mar 19, 2013 7:15 PM

Colors beefs up 10.30PM time slot with 'Gurbani'?blur=25

The show will be telecast on weekdays. It will replace existing show 'Parichay'

exchange4media Staff Mar 19, 2013 7:12 PM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Results International completes three deals in South Asia?blur=25

They include acquisition of Resultrix Media by Publicis Groupe (Vivaki), iStrat by Publicis Groupe (Publicis Capital), Magnon Solutions & Magnon Intl by Omnicom

exchange4media Staff Mar 19, 2013 7:02 PM

VML Qais wins digital duties of HealthFore?blur=25

VML Qais will be responsible for developing the digital roadmap of all the B2B services of the brand – including website builds, social media & SEO

exchange4media Staff Mar 19, 2013 7:01 PM

Gossip Girl goes digital to engage gossipmongers?blur=25

To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members

Synjini Nandi Mar 19, 2013 7:01 PM

Is email marketing steadily being displaced to oblivion??blur=25

Email marketing is considered to be an ineffective approach to reach consumers. Will there be a change in the marketer’s approach & consumer’s perception?

Abhinav Trivedi Mar 19, 2013 7:00 PM

Viacom18 Motion Pictures COO Vikram Malhotra quits?blur=25

Having spent a little over 2 yrs at the company, Malhotra leaves to pursue his entrepreneurial aspirations. He will continue in his current capacity till July 2013

exchange4media Staff Mar 19, 2013 2:07 AM