Date-wise News

The third edition of the exchange4media OOH conference will discuss and deliberate global OOH trends and learnings, along with the road ahead for India

Priyanka Nair 19-March-2013

TapRoot India bags 6 metals on day one of the AdFest results; Grey Worldwide and McCann Worldgroup India win 2 metals each; no gold for India yet

Priyanka Mehra 19-March-2013

In the first phase, the newspaper will be present in 13 cities of Tamil Nadu

Abid Hasan 19-March-2013

"We have been able to successfully partner with Ferrari. We will use this muscle we have globally & bring it to India," says the CMO of Shell Lubricants India

Abhinav Trivedi 19-March-2013

To be held in India for the first time, Taste of Mumbai is part of the world famous Taste Festivals held across the world

exchange4media Staff 19-March-2013

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff 19-March-2013

The show will be telecast on weekdays. It will replace existing show 'Parichay'

exchange4media Staff 19-March-2013

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy 19-March-2013

They include acquisition of Resultrix Media by Publicis Groupe (Vivaki), iStrat by Publicis Groupe (Publicis Capital), Magnon Solutions & Magnon Intl by Omnicom

exchange4media Staff 19-March-2013

VML Qais will be responsible for developing the digital roadmap of all the B2B services of the brand – including website builds, social media & SEO

exchange4media Staff 19-March-2013

To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members

Synjini Nandi 19-March-2013

Email marketing is considered to be an ineffective approach to reach consumers. Will there be a change in the marketer’s approach & consumer’s perception?

Abhinav Trivedi 19-March-2013

Having spent a little over 2 yrs at the company, Malhotra leaves to pursue his entrepreneurial aspirations. He will continue in his current capacity till July 2013

exchange4media Staff 19-March-2013