Date-wise News
FE’s MK Venu to join The Hindu as Executive Editor

Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu

Abid Hasan May 17, 2013 8:32 PM

MSM hikes ad rates for last few nail-biting IPL matches

Ad rates for IPL 6 have surged in spite of steady TRPs as marketers bet on the reach factor. Critics, however, argue that spends may not be justified

Abhinav Trivedi May 17, 2013 8:23 PM

With spot-fixing exposé, is brand IPL in danger?

So far, brands associating with the tournament have reposed their faith in IPL, but are concerned about long-term impact if such controversies are repeated

Abid Hasan May 17, 2013 8:11 PM

Creative guns await fresh ideas at Leo Burnett’s Portfolio Night

The industry looks forward to witnessing the making of next-gen creative superstars. Portfolio Night will take place on May 22

Twishy May 17, 2013 8:02 PM

Shahrukh Khan’s perfectionist play for Dish TV – hit or miss?

SRK takes up the mantle of ‘HD Inspector’ to promote DISH truHD+. The new ad does not excite viewers to switch to HD & will appeal only to die-hard SRK fans, say experts

Twishy May 17, 2013 8:00 PM

Creative agencies pitch for Piramal Healthcare business

The account size is estimated to be over Rs 65 crore. The pitch is still in the initial stages at the moment

Priyanka Mehra May 17, 2013 7:44 PM

FE’s MK Venu to join The Hindu as Executive Editor

Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu

Abid Hasan May 17, 2013 7:37 PM

Content, mktg, distribution key for Star Movies Action: Kevin Vaz

We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India

Synjini Nandi May 17, 2013 7:17 PM

Need for growth capital puts e-commerce portals in a fix

Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital

Saloni Surti May 17, 2013 6:38 PM

e4m

The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties

Priyanka Mehra May 17, 2013 4:41 AM

e4m

We witnessed healthy growth in our top line & overall profitability led by benefits of innovation & market development, says Sudhir Agarwal, MD, DB Corp

exchange4media Staff May 17, 2013 4:40 AM

e4m

As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 17, 2013 4:40 AM

2-min video:  E-comm advertisers driving digital spends – Rob Norman

About 30-40 per cent of all of the world’s online advertising is through e-commerce, says the Chief Digital Officer of GroupM Global

Abid Hasan May 17, 2013 4:32 AM

Dell India celebrates personal achievement in new campaign

Dell India’s new campaign reaches out to the youth and showcases how Dell Inspiron is an enabler of youth’s passion and ‘Can Do’ spirit

exchange4media Staff May 17, 2013 3:51 AM

Stephen Li, CEO APAC, MEC

Clients are now becoming quite brave in terms of the choices that they might take, but I think it is still a slightly risk averse bravery. Clients are not in a position where they can endlessly experiment, so they need to know that if they are being brave there is a strong likelihood that there is going to be some kind of success at the end of the day

exchange4media Staff May 17, 2013 12:00 AM