Date-wise News
Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu
Abid Hasan May 17, 2013 8:32 PM
Ad rates for IPL 6 have surged in spite of steady TRPs as marketers bet on the reach factor. Critics, however, argue that spends may not be justified
Abhinav Trivedi May 17, 2013 8:23 PM
So far, brands associating with the tournament have reposed their faith in IPL, but are concerned about long-term impact if such controversies are repeated
Abid Hasan May 17, 2013 8:11 PM
The industry looks forward to witnessing the making of next-gen creative superstars. Portfolio Night will take place on May 22
SRK takes up the mantle of ‘HD Inspector’ to promote DISH truHD+. The new ad does not excite viewers to switch to HD & will appeal only to die-hard SRK fans, say experts
The account size is estimated to be over Rs 65 crore. The pitch is still in the initial stages at the moment
Priyanka Mehra May 17, 2013 7:44 PM
Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu
Abid Hasan May 17, 2013 7:37 PM
We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India
Synjini Nandi May 17, 2013 7:17 PM
Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital
Saloni Surti May 17, 2013 6:38 PM
The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties
Priyanka Mehra May 17, 2013 4:41 AM
We witnessed healthy growth in our top line & overall profitability led by benefits of innovation & market development, says Sudhir Agarwal, MD, DB Corp
exchange4media Staff May 17, 2013 4:40 AM
As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs
Synjini Nandi May 17, 2013 4:40 AM
About 30-40 per cent of all of the world’s online advertising is through e-commerce, says the Chief Digital Officer of GroupM Global
Abid Hasan May 17, 2013 4:32 AM
Dell India’s new campaign reaches out to the youth and showcases how Dell Inspiron is an enabler of youth’s passion and ‘Can Do’ spirit
exchange4media Staff May 17, 2013 3:51 AM
Clients are now becoming quite brave in terms of the choices that they might take, but I think it is still a slightly risk averse bravery. Clients are not in a position where they can endlessly experiment, so they need to know that if they are being brave there is a strong likelihood that there is going to be some kind of success at the end of the day
exchange4media Staff May 17, 2013 12:00 AM
