Piramal Healthcare scouts for media partner

The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties

e4m by Priyanka Mehra
Updated: May 17, 2013 4:41 AM
e4m

Piramal Consumer Products, under the umbrella of Piramal Healthcare, has called for a media pitch, according to highly placed sources. Lodestar UM is currently handling the media duties for the vertical. The account size is estimated to be around Rs 40 crore. No official confirmation was forthcoming at the time of filing this report.

The Consumer Products vertical at Piramal Healthcare is one of the fastest growing categories, with popular brands such as Saridon, Lacto Calamine, i-Pill and Supractiv. The range straddles the pharmaceutical space as well as the personal care space with brands in diverse product categories such as vitamins and nutrition, analgesics, dermatological, antacids and cough and cold.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags E4m