MEC – Meritus forecasts average IPL 6 TV rating to be 3.9, a 2.6 % increase over rating of 3.8 in 2012

Abhinav Trivedi Mar 22, 2013 9:06 PM

From releasing promos, conducting long-term campaigns, creating conversations before the launch, social mktg can help sustain interest of viewers & create buzz

Priyanka Nair Mar 22, 2013 8:49 PM

The promoter entities firms have released the first tranche of Rs 810 million to the company & the balance tranches will be available as per business requirements

exchange4media Staff Mar 22, 2013 8:35 PM

R Jagannathan to lead Moneycontrol, Firstpost, Forbes India and Network18 Publishing

exchange4media Staff Mar 22, 2013 8:35 PM

The list identifies and celebrates future leaders of the Indian communication industry from creative and media agencies

Synjini Nandi Mar 22, 2013 8:34 PM

The new-age woman-oriented series would be telecast on weekdays from March 25, 2013

exchange4media Staff Mar 22, 2013 8:21 PM

The front page of the Pune edition of Mid Day on Mar 21 was designed by a specially-commissioned calligrapher & an illustrator, in collaboration with the editorial team

exchange4media Staff Mar 22, 2013 8:19 PM

The account will be handled by Platinum Media in Delhi. ZenithOptimedia is the incumbent on the business

exchange4media Staff Mar 22, 2013 8:12 PM

The account will be handled by Platinum Media in Delhi. ZenithOptimedia is the incumbent on the business

exchange4media Staff Mar 22, 2013 8:12 PM

Engagement on social network happens as part of meaningful conversations. But FB has made it difficult to nurture dialogues, says Surjendu Kuila of Reviews42

Surjendu Kuila Mar 22, 2013 7:37 PM

Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative

exchange4media Staff Mar 22, 2013 7:29 PM

The e4m OOH Conference will have industry veterans discuss & debate on M3 Media, Marketing & Monitoring today. It will be followed by a glittering Awards night

Priyanka Nair Mar 22, 2013 7:28 PM

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular

Abhinav Trivedi Mar 22, 2013 7:28 PM

New media is not eating into the pie of print content. If you pick any successful digital media portal, invariably it is a replica of the print publication. Most digital content is riding on the back of traditional media, whether it is broadcast or print… As long as we can evolve a new paid model in digital, print has nothing to fear. But so far there are no successful and sustaining digital revenue models. Some day all publishers will realise that we need to have a paid model on digital as well.

exchange4media Staff Mar 22, 2013 12:00 AM