Date-wise News
Flashed Earlier: Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 8, 2013 10:42 PM

Regional avatars go a long way for Hindi GEC format shows

Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts

Synjini Nandi Apr 8, 2013 10:22 PM

Higher education is needed for global perspective: Experts

In a heterogeneous country like India, a lot of different institutional forms need to be developed to meet the needs of a highly differentiated population, say experts

exchange4media Staff Apr 8, 2013 10:11 PM

Red FM is principal sponsor of Hyderabad SunRisers

All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey

exchange4media Staff Apr 8, 2013 9:49 PM

Zee Khana Khazana serves up a revamped fare

Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz

Synjini Nandi Apr 8, 2013 8:41 PM

Radio City launches Freedom Awards to promote independent music

While the property aims at recognising independent talent, it also helps in bringing out taste for a new genre amongst Radio City listeners

Saloni Surti Apr 8, 2013 8:37 PM

Do news channels ride on brand name?

Media experts feel that anchors become the face of the news channel and draw the viewers, along with the credibility of news & views presented

Abid Hasan Apr 8, 2013 8:36 PM

Flashed Earlier: Brands need to integrate right media to garner results: Tom Bernardin: Goafest 2013

The CEO of Leo Burnett Worldwide identifies four key media – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign

Abhinav Trivedi Apr 8, 2013 8:04 PM

Flashed Earlier: India should look at new forms of creativity - Shiv Singh: Goafest 2013

Indian marketers should capitalise on new media vehicles to bring to the table creativity that has never been seen before, says the Global Head of Digital, PepsiCo

Priyanka Nair Apr 8, 2013 7:16 PM

'Give a gift': Is Facebook on the right track?

While updating timeline & newsfeed, and introducing reply to reply & graph search beefed up FB’s ecosystem, ‘Give a gift’ option comes across as undefined

Saloni Surti Apr 8, 2013 7:00 PM

Flashed Earlier: If you define a problem correctly, you almost have a solution - Amir Kassaei: Goafest 2013

Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide

Twishy Apr 8, 2013 6:50 PM

HT Media launches MintAsia in Singapore

The paper will follow a Web First approach and a weekly print offering. MintAsia will also be available on stands at a cover price of 6SGD

exchange4media Staff Apr 8, 2013 6:49 PM