Red FM is principal sponsor of Hyderabad SunRisers

All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey

e4m by exchange4media Staff
Updated: Apr 8, 2013 9:49 PM
Red FM is principal sponsor of Hyderabad SunRisers

Red FM announced its association with the IPL team Hyderabad SunRisers this season. The radio network is the principal sponsor of the team. All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey. The logo is strategically placed on the leading arm of each player.

Commenting on the association, Nisha Narayanan, Chief Operating Officer, Red FM said, “It is a remarkable feat for us to have attained the status of being the principal sponsor of Hyderabad SunRisers. We beam in pride as the Red FM logo will shine bright on every team member’s jersey. We are elated to be associated with a sports tournament of this magnitude. Cricket and Bollywood being the two mainstays of entertainment in our country, we are sure that this is a great opportunity for Red to bring the two together through our on-air programming. I am sure our campaigns surrounding the Pepsi IPL will garner a huge response from cricket frenzy fans across our network. We know this will be a fantastic cricket season.”

Being the official sponsor for the team, Red FM will give cricket fans an opportunity to meet the star players of ‘Hyderabad SunRisers’ by running a contest on-air. The radio station will also run contests where official merchandise of Hyderabad SunRisers will be distributed.

Commenting on the association, K Shanmugam, CEO, SunRisers said, “Red FM is one of the largest radio networks in the country and best in the business too. We are glad to have them on-board as a principal sponsor and official radio partners for SunRisers. With their extensive reach, it would be possible for SunRisers to reach out to the relevant TG and build loyalty for our new franchisee. Also, Red FM is the only radio network to be the principal sponsor for any Pepsi IPL team. It’s a win-win for both sides.”

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