pepsi-ipl
Will IPL Fan Parks attract more brands? ?blur=25

BCCI has started fan parks in 16 cities where matches are screened on giant screens in public areas. These fan parks show matches for free and are expected to have a capacity of 10,000 people with refreshments and music. Vodafone, Pepsi and Yes Bank are supporting the initiative

exchange4media Staff May 18, 2015 8:24 AM

DDB Mudra West wins creative mandate for Sony MAX & Six's Pepsi IPL 2015 marketing campaign?blur=25

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

IPL takes over the web, advertisers flock online?blur=25

IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns

Sonam Gulati Apr 24, 2014 8:38 AM

MSM partners WATConsult to launch Pepsi IPL 2014 mobile app?blur=25

With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them

exchange4media Staff Apr 22, 2014 9:38 AM

Times Internet launches gocricket.com?blur=25

The portal will stream Pepsi IPL matches on multiple digital platforms and offer exclusive content from Sourav Ganguly

exchange4media Staff Apr 15, 2014 12:08 PM

Starsports.com attracts 6.8 lakh viewers on IPL player auction streaming?blur=25

Last year's IPL auctions on Sony Six delivered a reach of 4.04 lakh viewers as compared to 6.8 lakh viewers on Starsports.com this year over two days

exchange4media Staff Feb 20, 2014 12:57 PM

Sony Six to broadcast 2014 Pepsi IPL player auction?blur=25

The bidding process for the seventh edition of the tournament will be held on February 12 & 13, and will include cricketers such as include Virender Sehwag, Yuvraj Singh, Michael Hussey, Kevin Pietersen, Jacques Kallis, etc.

exchange4media Staff Feb 10, 2014 4:43 PM

Havas Worldwide roped in as communication partner for Pepsi IPL 2014?blur=25

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 11, 2014 9:01 AM

Havas Worldwide roped in as communication partner for Pepsi IPL 2014?blur=25

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 10, 2014 3:11 PM

Times Internet partners with AIR for live Pepsi IPL commentary?blur=25

Cricket fans can listen to live running commentary of 33 select Pepsi IPL 2013 matches over AIR’s National Channel & FM Gold Network in English & Hindi

exchange4media Staff May 1, 2013 7:09 PM

Red FM is principal sponsor of Hyderabad SunRisers?blur=25

All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey

exchange4media Staff Apr 8, 2013 9:49 PM

IPL 2013 creates a song & dance to celebrate India’s love for cricket?blur=25

The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans

Synjini Nandi Feb 20, 2013 9:25 PM