Date-wise News
Expecting the unexpected this Goafest?blur=25

While Goafest 2013 has brought with it more than its fair share of controversies, adlanders throw light on what to expect at the festival this year

Priyanka Mehra Apr 3, 2013 9:33 PM

Expecting the unexpected this Goafest?blur=25

While Goafest 2013 has brought with it more than its fair share of controversies, adlanders throw light on what to expect at the festival this year

Priyanka Mehra Apr 3, 2013 9:32 PM

Sony Max, The Telegraph use transparent innovation for IPL 6?blur=25

To attract maximum viewers in West Bengal, Sony Max & The Telegraph came up with translucent paper jacket innovation to promote IPL 6

Abid Hasan Apr 3, 2013 8:33 PM

Quick Five with Disney UTV’s Sameer Pitalwalla?blur=25

We are keen on helping audiences migrate across different platforms, thereby strengthening the brand, says the Dir, Video & Celebrity of Disney UTV

Synjini Nandi Apr 3, 2013 8:25 PM

DNA goes for makeover, becomes more interactive?blur=25

The group believes that the new look will increase the English daily’s readership and help consolidate its presence

Abid Hasan Apr 3, 2013 8:03 PM

Vikatan expands magazine bouquet with 'Aval Kitchen'?blur=25

The magazine hit newsstands with a cover price of Rs 60, with special focus on recipes and chefs along with FAQs and everything related to cooking

Deepa Balasubramanian Apr 3, 2013 7:59 PM

Amway India awards business to Havas Media?blur=25

Havas Media India to handle media planning and buying of Amway’s beauty vertical

exchange4media Staff Apr 3, 2013 7:56 PM

Amway India awards business to Havas Media?blur=25

Havas Media India to handle media planning and buying of Amway’s beauty vertical

exchange4media Staff Apr 3, 2013 7:56 PM

Digital helps Lifebuoy take its social message to the masses?blur=25

Apps, social media and videos create awareness for Lifebuoy’s latest initiative ‘Help a child reach 5’

Saloni Surti Apr 3, 2013 7:54 PM

Why are marketers losing sleep over spending on OOH??blur=25

Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run

Priyanka Nair Apr 3, 2013 7:40 PM

Maxim ties up with Apollo Tyres for special issue?blur=25

The idea is to cater to a new and special audience, says Vivek Pareek, Editor of Maxim

exchange4media Staff Apr 3, 2013 7:31 PM

Olive Crown Awards 2013 winners announced?blur=25

Grey Worldwide is adjudged Agency of the Year; Client of the Year is Kewal Kiran Clothing. Campaign of the Year to Cheil’s Samsung Printers ‘Minus 1 Project’

exchange4media Staff Apr 3, 2013 7:21 PM

Sil assigns digital mandate to Trinetra Focus?blur=25

Trinetra Focus won the account after a multi-agency pitch. The mandate includes managing social media, SEO and digital advertising spends

exchange4media Staff Apr 3, 2013 7:20 PM

ASCI introduces suspension pending investigation?blur=25

This new initiative ensures immediate action against advertisements that are not in public interest

exchange4media Staff Apr 3, 2013 7:20 PM

Adfactors PR closes FY13 with 20 pc growth y-o-y?blur=25

The firm won over 15 strategic accounts, including Vodafone India, iGate, Cairn India, Essar Oil, Gujarat Gas, Goa Tourism, Rail Europe & PwC, among others

exchange4media Staff Apr 3, 2013 7:20 PM

Adille Sumariwalla quits Clear Channel?blur=25

The Chairman & MD of Clear Channel in India and Head of the Clear Channel Mudra JV, has decided to move on after a stint of eight years

exchange4media Staff Apr 3, 2013 7:19 PM

Eggfirst beefs up senior management team?blur=25

Hitesh Sohandani joins as Business Head, while Sunil Balan has been brought in as Client Servicing Director at Eggfirst

exchange4media Staff Apr 3, 2013 7:16 PM