Maxim ties up with Apollo Tyres for special issue

The idea is to cater to a new and special audience, says Vivek Pareek, Editor of Maxim

e4m by exchange4media Staff
Updated: Apr 3, 2013 7:31 PM
Maxim ties up with Apollo Tyres for special issue

Maxim India recently launched its special issue, called ‘MAX’, in association with Apollo Tyres. The latest addition to Maxim’s bouquet of special issues, ‘MAX’ aims to cater to the needs of adventure and thrill seekers.

The cover features a raging fire loop, bordered by a shiny golden outline.

Speaking about the initiative, Vivek Pareek, Editor, Maxim India said, “MAX is the latest addition to our array of special issues, and it is one of the most special ones. It is something which you’d have never seen in the market before and it’s definitely something which we haven’t attempted before.”

Explaining the thought process behind the issue, he further said, “The idea is to cater to a new and special audience. MAX is for anybody and everybody as it gives ideas how to make one’s life more interesting and everybody is in search of that.

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