Date-wise News
Madhouse marks 1st anniv with new mobile ad network?blur=25

SmartMAD offers advertisers several options by providing targeted serving capabilities on premium & long tail publisher properties

exchange4media Staff Feb 16, 2013 10:31 PM

Life OK beefs up 8.30PM prime time with ‘Savitri’?blur=25

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM

Digital is not niche any more, say experts?blur=25

Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content

Abid Hasan Feb 16, 2013 10:09 PM

“It’s an era of brand experience & not product branding”?blur=25

Today, space is no longer only the physical location of business, but any space where consumers can access it, says D Shivakumar, SVP - IMEA, Nokia

exchange4media Staff Feb 16, 2013 9:17 PM

Guest Column: Catching new-gen Indian women shoppers?blur=25

Cash-on-delivery, return policy, special online-only deals, additional discounts are drawing shoppers to the net, says Rage Comm’s Aruna Kamath

Aruna Kamath Feb 16, 2013 8:37 PM

Top developments of the week?blur=25

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Feb 16, 2013 8:19 PM