Date-wise News
CaratLane launches its first TVC

The ad, designed by Contract Advertising, provides a fresh take on arranged marriages in India and encourages men to pop the question before tying the knot

exchange4media Staff Jan 22, 2013 9:39 PM

IMPACT celebrates industry’s young achievers

As jury meet for IMPACT Top 30 Under 30 concludes, Jury Chair Raj Nayak shares that it is imperative to inspire future leaders

Saloni Surti Jan 22, 2013 9:31 PM

A Comms executes Standard Chartered Marathon campaign

A Comms executed the campaign in Mumbai across Café Coffee Day & Barista outlets and INOX & PVR multiplexes, targetting the youth

exchange4media Staff Jan 22, 2013 9:09 PM

Femina launches first ever crowd-sourced issue

The issue, titled ‘Made by You’, will be written completely by contributors from across the country

exchange4media Staff Jan 22, 2013 9:07 PM

Ad revenues buoy DB Corp’s Q3 performance

Revenues from advertising reported a growth of 12% YOY to Rs 3,412 mn in Q3 FY13 from Rs 3,059 mn in the corresponding period of the previous year

exchange4media Staff Jan 22, 2013 7:51 PM

Pantaloons goes aggressive to grab larger pie of sale season

Pantaloons uses print, outdoor, radio, digital and an array of BTL activities to market its campaign ‘In love with sales’

Priyanka Nair Jan 22, 2013 7:50 PM

“Reality shows form a core part of our DNA”

In the last 4 years, reality-based formats have really worked for us, says Nikhil Gandhi, ED, Youth Network, Disney UTV Media Networks

Synjini Nandi Jan 22, 2013 7:45 PM

GPJ India bags Alfresco’s event marketing biz

GPJ India will be responsible for Alfresco India’s strategic event marketing activities and drive its demand generation programmes

exchange4media Staff Jan 22, 2013 7:34 PM

Via targets BIAL for OOH push

Executed by JCDecaux, the initiative attempts to enhance awareness of the travel website among the well heeled BIAL travellers

exchange4media Staff Jan 22, 2013 7:30 PM

Imperial Blue uses mobile to reach newer audiences

The brand has tied up with Airtel, Tata Docomo & Uninor to launch Seagram’s Imperial Blue Superhits Movie for the mobile platform

exchange4media Staff Jan 22, 2013 7:28 PM

Lack of awareness plagues UP’s DAS march

Lucknow, Varanasi, Agra, Allahabad, Kanpur, Meerut & Ghaziabad are moving towards digitisation amid concerns about timely STB installations

Abid Hasan Jan 22, 2013 7:07 PM

Channel NewsAsia attempts to ‘understand Asia’ better

The regional broadcaster opens the year with 24/7 live news, a new look and new programmes

exchange4media Staff Jan 22, 2013 6:21 PM

Quick 5 with Flying Saucer’s Pushpendra Misra

The Director of Flying Saucer talks about Shooting Star and the need to boost young talent, among other things…

Saloni Surti Jan 22, 2013 6:16 PM

Havas Media bags Voltas account

The agency will handle media planning and buying for Voltas. The business was awarded following a multi-agency pitch

exchange4media Staff Jan 22, 2013 4:27 AM

Havas Media bags Voltas account

The agency will handle media planning and buying for Voltas. The business was awarded following a multi-agency pitch

exchange4media Staff Jan 22, 2013 4:27 AM

Fleishman-Hillard appoints new GM for Delhi office

Rahul Mehta moves from Corporate Voice | Weber Shandwick, where he was the Delhi Branch Head

exchange4media Staff Jan 22, 2013 2:00 AM

KV Sridhar too part of NYF Executive Jury

After Santosh Padhi of Taproot India, Leo Burnett’s Chief Creative Officer - India Sub Continent joins the elite group of worldwide creative officers

exchange4media Staff Jan 22, 2013 1:54 AM

Lukup Media in strategic pact with Mediabrands Indonesia

Lukup to offer rich media mobile advertising and consumer engagement solutions to advertisers, brands and content providers

exchange4media Staff Jan 22, 2013 1:30 AM

MSM launches VOD service Sony LIV

The digital entertainment channel will provide entertainment on the go and also offer shows from Sony’s programming archives

exchange4media Staff Jan 22, 2013 1:19 AM

Citizen Dentsu relaunched

Dentsu Communication’s specialised division for social and development sector will be led by Rajendra Singh

exchange4media Staff Jan 22, 2013 1:15 AM