Date-wise News
How QR codes, AR & social are changing the outdoor outlook

exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns

Priyanka Nair Mar 15, 2013 8:17 PM

Guest Column: The impending digital marketing storm

In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Solutions

Girish Nair Mar 15, 2013 7:45 PM

Re-inventing regional content in a digital era

We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters

Synjini Nandi Mar 15, 2013 7:41 PM

Delhi HC upholds STAR India’s cricket rights on mobile

The Court has prohibited telecom operators and MVAS providers from using live match updates for commercial gains

exchange4media Staff Mar 15, 2013 7:40 PM

No radio measurement? No worries, here's what to do...

Conducting research, developing benchmarks for response & smart packaging of content are few ways that can help determine effectiveness of radio campaigns

Saloni Surti Mar 15, 2013 7:31 PM

Content and ratings – a vicious cycle

With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts

Synjini Nandi Mar 15, 2013 7:27 PM

Twitter flash mob celebrates the girl child

Leo Burnett & Indigo Consulting launched digital initiative ‘I Am Laadli’ on Facebook and Twitter to support women empowerment

exchange4media Staff Mar 15, 2013 7:25 PM

Developing a robust paid ecosystem in the digital medium

Focus on the small percentage of paying customers, look at alternate revenue streams & provide experience for a right price, share industry experts

Abhinav Trivedi Mar 15, 2013 7:25 PM

"Technology has democratised content creation"

When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts

Synjini Nandi Mar 15, 2013 7:24 PM

Nitin Kanungo, Founder & Chief Executive Officer, Rings-A-Bell (A division of Yantra Media Solutions)

With changes in times and generation, consumerism has changed too. In fact, it’s a cycle. It will change again, and so will OOH in the coming time. However, as we know, the consumer’s mind space has increasingly shrunk over a period of time due to competition. The need of the hour is to be innovative and subtle while grabbing the consumer’s attention at a lower cost. This is where OOH has taken a leap from a recall media to a compulsive media.

exchange4media Staff Mar 15, 2013 12:00 AM