Date-wise News
How QR codes, AR & social are changing the outdoor outlook?blur=25

exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns

Priyanka Nair Mar 15, 2013 8:17 PM

Guest Column: The impending digital marketing storm?blur=25

In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Solutions

Girish Nair Mar 15, 2013 7:45 PM

Re-inventing regional content in a digital era?blur=25

We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters

Synjini Nandi Mar 15, 2013 7:41 PM

Delhi HC upholds STAR India’s cricket rights on mobile?blur=25

The Court has prohibited telecom operators and MVAS providers from using live match updates for commercial gains

exchange4media Staff Mar 15, 2013 7:40 PM

No radio measurement? No worries, here's what to do...?blur=25

Conducting research, developing benchmarks for response & smart packaging of content are few ways that can help determine effectiveness of radio campaigns

Saloni Surti Mar 15, 2013 7:31 PM

Content and ratings – a vicious cycle?blur=25

With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts

Synjini Nandi Mar 15, 2013 7:27 PM

Twitter flash mob celebrates the girl child?blur=25

Leo Burnett & Indigo Consulting launched digital initiative ‘I Am Laadli’ on Facebook and Twitter to support women empowerment

exchange4media Staff Mar 15, 2013 7:25 PM

Developing a robust paid ecosystem in the digital medium?blur=25

Focus on the small percentage of paying customers, look at alternate revenue streams & provide experience for a right price, share industry experts

Abhinav Trivedi Mar 15, 2013 7:25 PM

"Technology has democratised content creation"?blur=25

When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts

Synjini Nandi Mar 15, 2013 7:24 PM

Nitin Kanungo, Founder & Chief Executive Officer, Rings-A-Bell (A division of Yantra Media Solutions)?blur=25

With changes in times and generation, consumerism has changed too. In fact, it’s a cycle. It will change again, and so will OOH in the coming time. However, as we know, the consumer’s mind space has increasingly shrunk over a period of time due to competition. The need of the hour is to be innovative and subtle while grabbing the consumer’s attention at a lower cost. This is where OOH has taken a leap from a recall media to a compulsive media.

exchange4media Staff Mar 15, 2013 12:00 AM