Date-wise News
Kannada news channel Public TV to launch on Jan 26

Karnataka will soon have a 24-hour Kannada news channel with a journalist at the helm of affairs. The channel is promoted by Writemen Media

Sai Prasanna Jan 13, 2012 4:09 PM

BIG Digital takes on digital promotions of the movie SADDA ADDA

BIG Digital has been promoting the multi starrer movie, Sadda Adda, across various mediums in the digital space.

exchange4media Staff Jan 13, 2012 2:35 PM

Sports does well, garners 3.46 pc genre share in 2011

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath Jan 13, 2012 11:44 AM

Food & lifestyle genre on growth path in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

Lodestar UM’s OOH arm Glo beefs up senior team

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices

Deepika Bhardwaj Jan 13, 2012 11:24 AM

Lodestar UM’s OOH arm Glo beefs up senior team

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices

Deepika Bhardwaj Jan 13, 2012 11:23 AM

Goldmine walks away with Durian Furniture biz

The primary spend will be on print, though Durian Furniture might go for television spends later in 2012

exchange4media Staff Jan 13, 2012 10:47 AM

Intelliverse Telecom India names K.V. Gopalakrishnan as the new CEO

Intelliverse announced today the appointment of K. V. Gopalakrishnan (KVG), as the Chief Executive Officer for Intelliverse Telecom India

exchange4media Staff Jan 13, 2012 10:11 AM

MediaCom starts 2012 with KDD India win

MediaCom has been awarded the KDD India media biz following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office

Shanta Saikia Jan 13, 2012 9:54 AM

iris launching regional PR arm in Asia

The new PR division will be headed by Allanjit Singh, the newly-appointed Social Strategist at iris. He moves from Ogilvy, Singapore

exchange4media Staff Jan 13, 2012 8:43 AM

NAB Show 2012 to focus on the Great Content Shift

The annual NAB Show has chosen ‘The Great Content Shift: Defining Your Evolution’ as the theme for the event this year

exchange4media Staff Jan 13, 2012 8:16 AM

Dailies target youth for Uttarakhand Assembly polls

With a large number of young voters in Uttarakhand, dailies as well as political parties are gearing up with communication targeted at them

Abid Hasan Jan 13, 2012 8:15 AM

HBO revamps with new programming blocks

HBO has come up with new programming, which reflects commitment to its ‘Gen Mix’ audience, comprising Gen X and the older Millennial

exchange4media Staff Jan 13, 2012 8:13 AM

Forums, more networking at Cannes Lions 2012

Cannes Lions 2012 will see the launch of a new stream of content – Forums. The Cannes Connect Bar will heighten networking opportunities

exchange4media Staff Jan 13, 2012 8:10 AM

Percept/H adds muscle to creative team in Delhi

Percept/H, which has won the election campaign for Congress party in UP & Uttarakhand, has strengthened the creative team at its Delhi office

Deepika Bhardwaj Jan 13, 2012 8:09 AM

Madan Sanglikar joins digital media startup AD2C as CEO

Madan Sanglikar joins AD2C after spending over nine years at Mindshare, having worked on some of the most digitally active advertisers

exchange4media Staff Jan 13, 2012 8:08 AM

Rana Barua quits Red FM as COO

After a stint of around two years, Rana Barua has put in his papers at Red FM as COO of the network. Industry sources have confirmed the development

Priyanka Nair Jan 13, 2012 8:06 AM

CNBC Awaaz launches brand campaign to mark 7 yrs

From being an out-and-out business channel, CNBC Awaaz is progressing to become a growth tool, which creates value for its viewers

Shanta Saikia Jan 13, 2012 8:02 AM

MSLGroup’s People’s Lab to aid biz decisions

The People’s Lab enables companies and institutions to gain a rich understanding of issues, situations and aspirations relevant to their business

exchange4media Staff Jan 13, 2012 7:48 AM

<b>Bob Jeffrey</b>, Chairman & CEO, JWT Worldwide

Our strategy is convergent with what is going on in the client world. I just saw the IBM study, which interviewed 1,700 CMOs, and found the two biggest issues for CMOs are geography and technology. What I always talk about at JWT is that on both those counts, we need to lead into all the changes going on with technology because everything is happening very fast, especially in communication. Secondly, our strength is geography. By that I mean, we are well established in the mature markets, but we have deep roots in the fast growing markets, much more than our competitors.

exchange4media Staff Jan 13, 2012 12:00 AM