BIG Digital takes on digital promotions of the movie SADDA ADDA

BIG Digital has been promoting the multi starrer movie, Sadda Adda, across various mediums in the digital space.

e4m by exchange4media Staff
Updated: Jan 13, 2012 2:35 PM
BIG Digital takes on digital promotions of the movie SADDA ADDA

BIG Digital, the digital arm of multimedia conglomerate Reliance Broadcast Network Ltd (RBNL), has been promoting the multi starrer movie, Sadda Adda, a Rajtaru Studios Ltd. Production, across various mediums in the digital space.

The youth centric movie releases today with promotions on popular youth destinations including Facebook & Twitter. The Facebook page is currently at 50,500 and ever growing.

Popularizing the songs on the page, constant interactions and discussions keep the page abuzz. The page is also kept updated with PR activities of the team and exciting contests.

The Youtube channel has promotional videos and songs of Sadda Adda which has received over 87,000 video views so far. Popular websites like Yahoo! and Rediff have also been promoting the film and songs. BIG Digital is also promoting the songs on mobile via SMS push and WAP promotion.

For this project, BIG Digital has also brought together different verticals of the RBNL network for an effective and widespread promotion and visibility. These are radio partner 92.7 BIG FM and TV partners BIG MAGIC and BIG CBS.

They will also have OOH promotions with BIG Street, the OOH division of RBNL.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags media