HBO revamps with new programming blocks

HBO has come up with new programming, which reflects commitment to its ‘Gen Mix’ audience, comprising Gen X and the older Millennial

e4m by exchange4media Staff
Updated: Jan 13, 2012 8:13 AM
HBO revamps with new programming blocks

The English movie channel HBO has donned a new programming package starting from 2012. The new programming reflects HBO's commitment to its "Gen Mix" audience, comprising Gen X’s and older Millennial. As a part of the revamp, the broadcaster will look at the combination of customized viewership across the country in order to bestow extra dosage of entertainment. The new schedule brings together the best of blockbusters and gives audience the finest entertainment at the right time.

The re-energized HBO will boost in entertainment levels to great altitude, so be sure you are tuned in to HBO. With the success of former programming, HBO debuts “Thriller Thursday”, the block which will showcase the suspense, thriller, crime mystery movies on Thursday.

Launching, Action Saturday’s the line-up will be swashbuckling adventure-action, a double feature format with back-to-back movies on the block. HBO plans an exciting “Family Weekend” with the upcoming “Golden Ticket”, which brings the latest premieres from the home of entertainment. A mix of blockbusters, animation and sci-fi movies for the audience to laugh together, get thrilled as one, and draw those deep sighs of wonderment.

Indulge in twofold spell of favorite stars back-to-back movies with “Star Struck”. An attempt to draw eyeballs, HBO has introduced “Girls Night In”; a classy property for chic ladies. There’s a “Last Chance” to see the HBO blockbusters which missed last year! Catch it one last time before it goes off your favorite English movie channel.

HBO continues the mania for “Friday Blockbusters” and “Mega Movie of the Month”. This roller-coaster ride is tailormade for the viewing pleasure of all the HBO fans. The programming revamps, demonstrate HBO’s continued commitment to the viewers & partners.

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