The agency has now tapped sectors such as health and wellness, e-commerce and education

exchange4media Staff Nov 30, 2020 2:54 PM

The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums

exchange4media Staff Nov 9, 2020 4:24 PM

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run

Sonam Saini Oct 27, 2020 8:46 AM

In a virtual session, panellists discussed the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 24, 2020 8:12 AM

WarnerMedia will continue to have employees based in Mumbai, Delhi and Bangalore to manage its kid's brands operations

exchange4media Staff Oct 15, 2020 1:42 PM

TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities

exchange4media Staff Aug 25, 2020 1:59 PM

Larcher currently serves as Managing Director, Digital at MBC Group

exchange4media Staff Jul 9, 2020 7:38 AM

The critically acclaimed actor was associated with brands like Syska and CEAT

exchange4media Staff Apr 29, 2020 5:09 PM

Hosted by Shilpa Rathnam, the show features engaging and impactful stories from Bollywood, Hollywood, and Tollywood

exchange4media Staff Apr 15, 2020 11:39 AM

The agency will aid Satvam to devise a communication strategy that has a strong recall and resonates with millennials

exchange4media Staff Sep 17, 2019 3:10 PM

He has been named President, WarnerMedia Entertainment Networks, Distribution and Advertising Sales, EMEA and APAC

exchange4media Staff Aug 2, 2019 3:33 PM

Previously, Vengurlekar was General Manager, Digital, Times Network

exchange4media Staff Jul 31, 2019 2:46 PM

The company has successfully executed notable campaigns for the brand, including “#slurpunder45”, in the past

exchange4media Staff Jul 8, 2019 4:35 PM

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

He will be taking over from Michael Engleman and will report to Bob Greenblatt, Chairman, Warner Media Entertainment and Direct-to-Consumer

exchange4media Staff Jun 7, 2019 2:33 PM

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani May 21, 2019 9:32 AM

The event was organised to recognise the top performing distribution channel and retail partners of General Mills who were felicitated with awards by the Royal Challengers Bangalore players

exchange4media Staff May 3, 2019 1:13 PM

Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International

exchange4media Staff Apr 9, 2019 12:34 PM

Distributed internationally by Eros International, the film opened to rave reviews in India last year and has been lauded for its writing and a delicious end that kept the audiences guessing

exchange4media Staff Mar 11, 2019 6:06 PM

The latest Monopoly integrates elements of the popular fantasy drama series into gameplay using tokens and properties inspired from the Game of Thrones show

exchange4media Staff Mar 4, 2019 4:08 PM