The agency will aid Satvam to devise a communication strategy that has a strong recall and resonates with millennials

exchange4media Staff Sep 17, 2019 3:10 PM

He has been named President, WarnerMedia Entertainment Networks, Distribution and Advertising Sales, EMEA and APAC

exchange4media Staff Aug 2, 2019 3:33 PM

Previously, Vengurlekar was General Manager, Digital, Times Network

exchange4media Staff Jul 31, 2019 2:46 PM

The company has successfully executed notable campaigns for the brand, including “#slurpunder45”, in the past

exchange4media Staff Jul 8, 2019 4:35 PM

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

He will be taking over from Michael Engleman and will report to Bob Greenblatt, Chairman, Warner Media Entertainment and Direct-to-Consumer

exchange4media Staff Jun 7, 2019 2:33 PM

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani May 21, 2019 9:32 AM

The event was organised to recognise the top performing distribution channel and retail partners of General Mills who were felicitated with awards by the Royal Challengers Bangalore players

exchange4media Staff May 3, 2019 1:13 PM

Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International

exchange4media Staff Apr 9, 2019 12:34 PM

Distributed internationally by Eros International, the film opened to rave reviews in India last year and has been lauded for its writing and a delicious end that kept the audiences guessing

exchange4media Staff Mar 11, 2019 6:06 PM

The latest Monopoly integrates elements of the popular fantasy drama series into gameplay using tokens and properties inspired from the Game of Thrones show

exchange4media Staff Mar 4, 2019 4:08 PM

It is believed that this case is twice as big as that of the Russian ad fraud case Methbot, detected by Whiteops in 2016

exchange4media Staff Nov 28, 2018 8:16 PM

The CEO & Founder of ID Fresh Food talked about how he along with his cousins built a Rs 1000-crore brand from scratch using common sense

exchange4media Staff Jul 5, 2018 3:18 PM

In a recent interview with TED curator Chris Anderson, Netflix Co-founder and CEO spoke about the company's bold internal culture, the powerful algorithm that fuels their recommendations and pumping in $8 billion to produce original content

exchange4media Staff Jun 26, 2018 8:58 AM

To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandekar effortlessly

exchange4media Staff Jun 16, 2018 9:51 AM

The film also marks the debut of actor Deepika Padukone in Hollywood

exchange4media Staff Oct 9, 2017 5:05 PM

The mandate includes media planning and buying across platforms with a focus on performance marketing

exchange4media Staff Aug 4, 2017 10:05 AM

Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with global studios like Disney, Fox, HBO, and now, ‘Showtime.’

exchange4media Staff Jul 13, 2017 7:30 AM

While HBO and Vodafone India try to break into the encrypted walls of WhatsApp, industry experts are still on the fence about its feasibility

Misbaah Mansuri Jul 5, 2017 7:59 AM

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

Madhuwanti Saha Jun 28, 2017 7:24 AM