iris launching regional PR arm in Asia

The new PR division will be headed by Allanjit Singh, the newly-appointed Social Strategist at iris. He moves from Ogilvy, Singapore

e4m by exchange4media Staff
Updated: Jan 13, 2012 8:43 AM
iris launching regional PR arm in Asia

Global creative agency iris is launching a new regional PR arm in Asia this month. The new PR division will be headed by Allanjit Singh, the newly-appointed Social Strategist at iris. He moves from Ogilvy, Singapore.

In addition to focusing on the printed press and traditional media relations, the new department will also encompass all aspects of social strategy such as community management, social media and digital channel planning.

Commenting on the need to create a new PR firm as well as Singh’s appointment, Craig Mapleston, Managing Director, iris, Singapore, said, “In short, we’ve built a PR model for consumers. In today’s hyper-social world, PR agencies should be leading the way in creating and socialising great ideas. We’ve addressed that by creating a PR model for the future; moving the battleground from column inches to consumer interest; from public relations to public relationships. The PR professional of the future needs to be a hybrid of channel planner, community manager and brand guardian. Allanjit has all of those skills.”

Singh had been working with Ogilvy, Singapore since September 2009 as a lead digital strategist and for some time with Singapore’s leading PR agencies such as Lewis Public Relations and Fleishman-Hillard prior to that.

In his new role, Singh will lead the regional team out of iris’ Singapore office, spanning the agency’s offices in Jakarta, Sydney, Delhi and Beijing. Projects in the pipeline will include digital planning and PR support for iris’ diverse range of clients.

The expansion builds on a portfolio of recent growth manoeuvres for iris in Asia. In addition, the agency recently opened its first Indonesia office and also announced its global strategic creative alliance with US media and marketing company Meredith in October 2011.

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