iris
newspaper?blur=25

The remaining 20-25% copies that are yet to make a comeback are expected to be back in circulation in a month or two, said experts at the 'Re-imagining Print’ live chat

exchange4media Staff Jul 8, 2020 1:53 PM

titan?blur=25

Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity

exchange4media Staff Jun 29, 2020 4:09 PM

sports?blur=25

Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre

Sonam Saini Jun 29, 2020 9:03 AM

TV?blur=25

Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros

Sonam Saini Jun 15, 2020 8:24 AM

Advertising?blur=25

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

Shirish Agarwal?blur=25

Guest Column: Shirish Agarwal, Head - Brand & Marketing Communication, Panasonic India says innovation, empathy & relevance should be marketers' tools to survive the slowdown

Shirish Agarwal May 25, 2020 8:58 AM

Girish Agarwal?blur=25

With IRS figures showing Dainik Bhaskar on a growth trajectory, Agarwal, Promoter-Director of the Group, talks about the brand’s success story, changing dynamics of newspaper readership and more

Tasmayee Laha Roy May 15, 2020 8:10 AM

Girish Balachandran?blur=25

Guest Column: Girish Balachandran, the Managing Partner of On Purpose, writes why 'purpose' will move from buzzwords and superficial mission statements to something deeper and more visceral

Girish Balachandran May 12, 2020 5:58 PM

Titan?blur=25

The brand has asked its audience to share special wishes for their moms with #TimeWithMa on their social handles

exchange4media Staff May 9, 2020 10:26 AM

WPP Stream?blur=25

How does an event that completely develops out of attendee participation work?

exchange4media Staff Mar 11, 2020 5:03 PM

IPRCCC Role of Communication Panel?blur=25

At the e4m IPRCCC 2019, experts discuss the role of communication and how to measure impact in the face of shifting communication strategies and objectives

exchange4media Staff Dec 20, 2019 7:14 PM

Ayushmann Khurrana?blur=25

Experts explain why Ayushmann Khurrana, who endorses brands such as The Man Company, UrbanClap, Magicbricks, Flipkart, Titan Eye Plus, among others, is a highly sought after face for brands

exchange4media Staff Dec 3, 2019 8:53 AM

TV?blur=25

Apart from providing TV channels to OTT players, distribution operators are also acquiring and launching their own digital platforms

Sonam Saini Nov 11, 2019 8:45 AM

Google?blur=25

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

KPMG?blur=25

The digital market is set to become the second largest segment in India after TV, and will attract maximum advertising spend by FY22, says the report

exchange4media Staff Aug 20, 2019 1:52 PM

jack in thebox?blur=25

A part of The 120 Media Collective, Jack in the Box Worldwide will manage the digital duties of Blue Star across social media and e-commerce

exchange4media Staff Jul 30, 2019 12:56 PM

Shirish?blur=25

Agarwal has worked with brands like Samsung India, Hewlett-Packard India and Times Internet

exchange4media Staff Jul 25, 2019 4:58 PM

Jagran?blur=25

The festival will have a special segment in memory of Indian cinema stalwarts, who have passed into the ages

exchange4media Staff Jul 3, 2019 3:43 PM

GirishKarnard?blur=25

Karnad, 81, passed away in Bengaluru on Monday after a prolonged illness

exchange4media Staff Jun 10, 2019 2:20 PM