Girish Krishnan joins Sun Nxt as Content Marketing Lead

Girish Krishnan was most recently associated with Tata Consultancy Services, managing on-ground operations for YouTube TV in Bengaluru

by e4m Staff
Published: Apr 23, 2025 2:29 PM | 1 min read

Girish Krishnan has joined the regional OTT platform Sun Nxt as Content Marketing Lead for the South regions, effective April 16, and will be operating from the organisation’s headquarters in Chennai.

In his new role, he will be overseeing content marketing efforts across the southern markets, with a strong focus on accelerating platform growth and driving subscriber engagement.

With over a decade of experience across content, operations, digital marketing, and product strategy, this seasoned media professional has held leadership roles at several prominent organizations in India. Most recently, he was associated with Tata Consultancy Services, managing on-ground operations for YouTube TV in Bengaluru. Prior to this, he served as Head of Digital at Thanthi One, where he oversaw digital strategy, OTT, and new media marketing initiatives.

He has also played pivotal roles as Content Marketing Head at ARHA Media (aha), and Chief Operating Officer at Atwias Info Solution, where he led end-to-end operations, marketing, P&L, and strategic planning. A former co-founder of Elevate Entertainment, he brings entrepreneurial flair to his corporate stints. His expertise extends to content strategy and partnerships at MX TakaTak, and programming leadership at MX Player.