Percept/H adds muscle to creative team in Delhi
Percept/H, which has won the election campaign for Congress party in UP & Uttarakhand, has strengthened the creative team at its Delhi office
Percept/H Delhi has been on a hiring spree of late. The agency has spruced up its creative muscle with the addition of six senior people in copy and five talented and young art people, who will bring a fresh look and feel to every communication from the agency.
Informing exchange4media about the new hires, Amitava Mitra, COO (North), Percept/H, said, “Our strengthened creative team is second to none in terms of talent, brand experience, quality of creative ability, ideation, strategic understanding, maturity and the sheer creative brilliance of their work. It has taken us months to put together this team of creative gems.”
Damodaran Krishnan has joined as Creative Director (Copy). With over 12 years’ experience in advertising, Krishnan has worked with agencies like Rediffusion Y&R, Capital Advertising, Draftfcb Ulka, Triton Communications and Montage Advertising, and has created communication for brands like LG Electronics, Maruti Suzuki – Corporate & Swift, Indiatimes.com, Citi Financial, Hero Honda, Zee Business and Zee News, Samsung Electronics, Panasonic Mobiles, Honda Motorcycles and Scooters India, The Home Store and Liberty Shoes, to name a few.
Gaurav De has also joined as Creative Director (Copy). He has previously worked with agencies like McCann Erickson, Rediffusion Y&R, Percept and Leo Burnett. He has penned ads for brands like General Motors, Microsoft, Canon, Airtel, Rajasthan Tourism, Hero Honda and National Geographic Channel in a career spanning more than 12 years. Also a standup comedian, De has won a few creative awards, got recognition at the One Show and was one of finalists at the 2007 Clio Awards.
Jayant ‘Ronny’ Bedi has rejoined Percept/H after a gap of a few months as Associate Creative Director (Copy). He has over 12 years’ experience in advertising, with a flair for humour and films. Besides Percept, he has worked with IB&W Communications, Dmas Advertising and Response. Bedi has worked on clients like DLF, Hero Honda, BSNL, Lakshmi Foods, UIDAI Aadhaar, Congress, Paras Milk, Springwel, Fena, Beetel, Bharat Nirman, Oriental Insurance, Ayur Herbals, Leh Berry (LFL), Kesh Nikhar Soap, Khadi Line (KVIC), Su-kam Inverters, Zee Education, Skoda Automobiles, Seimens and JK White Cement, among others. He also has a number of Delhi Ad Club awards to his credit.
Manish Sharma has joined as Associate Creative Director (Copy). He has over 10 years’ experience and had worked with Contract, Dentsu and Bates prior to joining Percept/H. Along with his writing skills, Sharma has digital and online communication experience. He has worked on brands like HP, ITC, Nirula’s, Max Bupa, Radico, Honda cars & two-wheelers, Canon, Jaypee Greens, Luminous, GPI, NIIT, Dabur, and so on.
Leading them all is Rajiv Agrawal, who joined as Executive Creative Director in September 2011. With over 16 years in advertising, Agrawal has worked with agencies like Ogilvy, Draftfcb Ulka, JWT and Lowe Lintas prior to joining Percept/H. He spent first nine years of his career in the servicing side. His strength is films and radio. In the course of his career, Agrawal has handled clients like Reckitt Benckiser, Usha International, HCL Beanstalk, LML and Hero Honda during his servicing days, and GSK (Horlicks, Boost), Hero Honda, Monster.com, GE Money, SBI Cards, ESPN, Pepsi portfolio (Pepsi, Slice, Mirinda, Mountain Dew), Lays, and Iodex, to name a few. As the nodal creative head of the Thompson Social division at JWT, he had created various campaigns for UNICEF (Polio, etc.), Ministry of Health, World Bank, Nike Foundation, NACO, and so on. In addition, he also penned the 2009 election campaign for the Congress party. Both the Red Ribbon Express and the Congress campaigns won Silvers at the Effies. As a Creative Director at Lintas, he handled the Havells portfolio, part of Maruti and Dabur, Greenply, Nestle (Polo, Eclairs), Somany Tiles, Shine.com and Nirulas, among others.
Applauding each new addition to the team, Amitava Mitra said, “Each one of these gems have their own creative expertise, talent and strengths, and I sincerely believe that they will add great value through their creative ideas to our clients’ brand communication. They will bring a lot of energy and freshness to the communication. We won the Congress election campaign for Uttar Pradesh and Uttarakhand, courtesy my team. The true stamp of this creative team will be on display in the months to come on campaigns for Congress party, Sonalika, 3C, Hero, Canon and many others.”
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, Youtube, Whatsapp & Google News
TOP STORIES
POPULAR
The Tribune’s Editor-in-chief Rajesh Ramachandran to move on
Ramachandran took charge as The Tribune’s Editor-in-chief in May 2018
Rajesh Ramachandran, the Editor-in-chief of The Tribune, has quit, according to media reports. May 13 will be his last day with the Chandigarh-based publication.
Ramachandran took charge as The Tribune’s Editor-in-chief in May 2018. Before joining The Tribune, he was the Editor-in-chief of Outlook.
Ramachandran has over three decades of experience as a journalist in dailies, magazines and even television news channels. Known for his political analysis and commentary, Ramachandran has done big breaking stories such as the coffin scam and the BALCO valuation scandal. He has had stints with some of the biggest news organisations such as The Times of India, The Economic Times, Hindustan Times, The Hindu, The India Today Group and NDTV.
ShareRepublic Media announces elevations in leadership team
New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza
Republic Media Network has announced role changes to its senior management team.
"The decisions are in continuance of the vision of Republic Media Network’s Chairman Arnab Goswami that the Network’s business should be bifurcated into robust independent verticals, each expanding the realms of potential in terms of scaling up," stated a press release.
The chanegs are as following:
- Arun Rawat takes over as the National Head for Republic Bharat
- Satabadi Sharma Pathak takes over as the Head of Republic Kannada
- Purnasha Sharraf takes over as the National Head of Republic Bangla
- Abhinav Sharma takes over as the Head of Republic TV
- Sanjukta Kapoor takes a leadership role in Business Branded Content
- Joy Michael Dsouza takes a leadership role in Government Business
Arun Rawat, a seasoned industry veteran, has been an integral part of the Republic Media Network since its inception and has played a pivotal role in shaping its success story. With an unwavering commitment to excellence, Rawat is poised to lead Republic Bharat to unprecedented heights of success in market dominance.
Satabadi Sharma Pathak has successfully led Republic Bharat, ensuring its business vision is executed strategically and with dynamism. Under Pathak, Republic Kannada has quickly achieved remarkable revenue growth within a short time. Pathak has been a core contributor to driving the growth trajectory of Republic’s regional language operations.
Purnasha Sharraf, leveraging her extensive experience and strategic acumen, steps into the role of National Head of Republic Bangla to spearhead revenue expansion and drive excellence in the region. With a seasoned background and an established delivery record, Sharraf ascends to the esteemed role of National Head of Republic Bangla. Her extensive experience and astute leadership promise a bright future as she embarks on a fresh mission to not only expand revenue but also to take Bengal’s most successful news channel to greater heights.
Abhinav Sharma brings with him a successful record of delivery with India’s leading news media brands. As the Head of Republic TV, Sharma will level up the Network's legacy of fearless growth, bolstering advertiser experiences and innovative strategic partnerships on the platform to optimize revenue potential.
Sanjukta Kapoor takes a leadership role in Business Branded Content, poised to propel the Network’s revenue growth through a wide array of strategies and impactful collaborations. Kapoor has been an integral part of the Network and has contributed significantly to its growth and achievements.
Joy Michael Dsouza, stepping into the leadership role of Government Business, brings a spirit of enthusiasm and dedication. With a focus on fostering strong partnerships and driving innovative solutions, Dsouza will play a pivotal role in advancing Republic Media Network’s objectives in the government sector.
Republic Media Network’s core philosophy, as inscribed by its Chairman Arnab Goswami, has not only nurtured talent but also fostered a culture of empowerment, instilling unwavering confidence in emerging leaders who embody ambition and drive. The Network congratulates its large and formidable leaders on their new roles and believes they are primed to spearhead the Network’s ambitious expansion plans ahead.
With a commitment to excellence and a vision for the future, on behalf of Republic Media Network, Mr. Hersh Bhandari, CEO (Broadcast Business), said the Network is delighted to welcome the accomplished professionals to key leadership positions.
Commenting on the new appointments, Hersh Bhandari, CEO (Broadcast Business) of Republic Media Network said, "I am delighted today and wish the leaders all the very best on their new roles. We know they’re going to deliver exceptionally and take Republic Media Network to heights yet to be reached in Indian media. What’s particularly satisfying to me today is that Republic cultivates talent and unleashes them in positions of top decision-making. At a time that the Network is on the brink of a mega wave of expansion, we are confident that this team will shoulder the business objectives with passion, aggression, and innovation.”
“The Network remains dynamic, aggressive in the investments we make, and adaptable in an ever-evolving landscape, positioning it as a leader in innovation and opportunity,” Bhandari added.
With a strategic focus on scaling up across languages, mediums, and verticals, Republic Media Network is steadfast in its commitment to dive into new avenues for growth and investment. This forward-looking approach has been consistent with the Republic story since its launch in 2017.