Jagran Pehel, the strategic social initiative division of Jagran Prakashan Limited, initiated a partnership with UNICEF for neonatal issues.

exchange4media Staff 12-January-2012

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Deepika Bhardwaj 12-January-2012

As Bobby Pawar began his first day at the JWT India office, former company Mudra bid Pawar quite a farewell

Noor Fathima Warsia 12-January-2012

JCDecaux has rolled out an OOH campaign for Swarovski in Delhi aimed at tapping the current gifting season and create top of mind recall

Priyanka Nair 12-January-2012

As exchange4media had reported yesterday, from March 2012, MEC will handle media for all RCOM biz. OMD will manage corp media duties of Reliance Group

Noor Fathima Warsia 12-January-2012

PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation

exchange4media Staff 12-January-2012

2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.

Suraj Ramnath 12-January-2012

Created by Bates 141, Colgate Total’s new TVC continues with its brand message of ‘Healthy Mouth’ and reaches out to untapped markets

exchange4media Staff 12-January-2012

Continuing with its initiatives to engage Gen Next, Dainik Bhaskar Group latest activity is meant for school students to boost future readership

Abid Hasan 12-January-2012

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath 12-January-2012

Ravi Rao, Leader - Mindshare South Asia has announced a series of mgmt changes & appointments that further strengthen the co.

Noor Fathima Warsia 12-January-2012

TV Today Network, part of the India Today Group, has assigned the creative duties of its entire portfolio to Blackpencil India

exchange4media Staff 12-January-2012

Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT

Suraj Ramnath 12-January-2012

Lukup Media’s platform will allow advertisers to create and deliver unlimited content to mobile devices without the installation of a mobile app

Sai Prasanna 12-January-2012

History channel has launched its Gujarati feed, making it the first channel to be available in seven languages in the factual entertainment genre

Suraj Ramnath 12-January-2012

Deep Kalra, Founder & CEO, Makemytrip.com, lists the key highlights of the digital industry in 2011 and the changes expected in 2012

Deep Kalra 12-January-2012