Colgate Total reaffirms focus on ‘Healthy Mouth’

Created by Bates 141, Colgate Total’s new TVC continues with its brand message of ‘Healthy Mouth’ and reaches out to untapped markets

e4m by exchange4media Staff
Updated: Jan 12, 2012 7:43 AM  | 1 min read
Colgate Total reaffirms focus on ‘Healthy Mouth’

Continuing with its brand message of ‘Healthy Mouth’, Colgate-Palmolive has come up with a new TVC for Colgate Total. Bates 141 is handling the creative duties of the brand.

The new TVC has broken across English and regional channels of the country to target the untapped markets. Actor Rahul Bose and tennis player Mahesh Bhupathi have been roped in to endorse the brand.

Rekha Rao, Vice President - Marketing, Colgate-Palmolive (India) Ltd, said, “In India, there is a growing awareness about maintaining a healthy body. However, not all of us realise the importance of a ‘Healthy Mouth’. Globally, Colgate Total is our best and technologically most advanced oral care product.”

She further said, “India is full of opportunities. Studies have shown that in India, 30 per cent of the population still doesn’t use toothpaste. So, there certainly is a huge growth opportunity for us.”

Elaborating on the plans ahead for the company, Rao said, “Colgate believes in innovations in all the areas. Innovation is also about product innovation. Our commitment to innovations like Colgate Total will continue for years to come. We will also look at how innovations can be communicated to our consumers. Our integrated marketing innovation campaigns reflect this. We want to reach consumers across different segments and population strata.”

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