For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore

Javed Farooqui May 19, 2021 8:18 AM

Mithila Palkar kick-started this initiative in partnership with Colgate-Palmolive, with an aim to create awareness about the importance of water conservation

exchange4media Staff Mar 22, 2021 1:57 PM

Padma Shri awardee sand artist Pattnaik creates a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha

exchange4media Staff Jan 25, 2021 1:54 PM

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space

exchange4media Staff Jan 8, 2021 9:00 AM

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth

exchange4media Staff Dec 22, 2020 12:11 PM

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard

Tasmayee Laha Roy Dec 18, 2020 9:18 AM

ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL

exchange4media Staff Oct 12, 2020 10:59 AM

The ad celebrates the unrelenting spirit of 76-year-old Sujit Chattopadhyay under Colgate’s ‘Smile karo shuru ho jao’ campaign

exchange4media Staff Sep 21, 2020 11:28 AM

Colgate’s Smile Icon will be visible across a variety of touchpoints throughout the tournament

exchange4media Staff Sep 18, 2020 4:20 PM

The new film by RedFuse for the brand showcases the journey of elderly singles to find companionship while overcoming the fear of judgment

exchange4media Staff Aug 29, 2020 8:58 AM

The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category

exchange4media Staff Aug 4, 2020 8:23 AM

In today’s edition of e4m Creative Zone, we speak to Venkatagiri Rao, Chief Creative Officer, SEA and India, VMLY&R on digital transformation, woke-washing and more

Misbaah Mansuri Jul 17, 2020 8:34 AM

The service takes forward Colgate’s mission of #KeepIndiaSmiling

exchange4media Staff Jul 6, 2020 2:38 PM

In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

The account will be handled out of the agency’s Mumbai office

exchange4media Staff May 27, 2020 10:54 AM

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM