On a sequential basis, the advertising spends has increased 11% over Rs 147 crore in Q4 FY22

exchange4media Staff Jul 29, 2022 5:18 PM

The campaign has been conceptualized by VMLY&R in partnership with Redfuse media

exchange4media Staff Apr 9, 2022 8:44 AM

The campaign for Colgate’s new toothpaste has been Conceptualized by Red Fuse Communications

exchange4media Staff Mar 19, 2022 8:29 AM

Hindustan Unilever continues to dominate the advertiser’s list

exchange4media Staff Oct 1, 2021 8:11 AM

Horlicks is on second spot and Airtel Black on third, as per the weekly data

exchange4media Staff Sep 13, 2021 8:47 AM

For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore

Javed Farooqui May 19, 2021 8:18 AM

Mithila Palkar kick-started this initiative in partnership with Colgate-Palmolive, with an aim to create awareness about the importance of water conservation

exchange4media Staff Mar 22, 2021 1:57 PM

Padma Shri awardee sand artist Pattnaik creates a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha

exchange4media Staff Jan 25, 2021 1:54 PM

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space

exchange4media Staff Jan 8, 2021 9:00 AM

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth

exchange4media Staff Dec 22, 2020 12:11 PM

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard

Tasmayee Laha Roy Dec 18, 2020 9:18 AM

ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL

exchange4media Staff Oct 12, 2020 10:59 AM

The ad celebrates the unrelenting spirit of 76-year-old Sujit Chattopadhyay under Colgate’s ‘Smile karo shuru ho jao’ campaign

exchange4media Staff Sep 21, 2020 11:28 AM

Colgate’s Smile Icon will be visible across a variety of touchpoints throughout the tournament

exchange4media Staff Sep 18, 2020 4:20 PM

The new film by RedFuse for the brand showcases the journey of elderly singles to find companionship while overcoming the fear of judgment

exchange4media Staff Aug 29, 2020 8:58 AM

The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category

exchange4media Staff Aug 4, 2020 8:23 AM

In today’s edition of e4m Creative Zone, we speak to Venkatagiri Rao, Chief Creative Officer, SEA and India, VMLY&R on digital transformation, woke-washing and more

Misbaah Mansuri Jul 17, 2020 8:34 AM

The service takes forward Colgate’s mission of #KeepIndiaSmiling

exchange4media Staff Jul 6, 2020 2:38 PM