The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM

India’s first visually impaired paragliding pilot Divyanshu is the subject of Colgate’s latest equity campaign, which celebrates everyday heroes

exchange4media Staff Jan 20, 2020 7:31 PM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

Some of the brands who have used PLAY5 are Colgate, Asian Paints and CEAT

exchange4media Staff Nov 5, 2019 1:06 PM

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

We spoke to experts about the rise in brand Kohli after he became the most successful Indian captain in overseas Test

Nafisa Shaheen Aug 28, 2019 9:08 AM

Conceptualised by FoxyMoron, the campaign features internet sensation Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala

exchange4media Staff Aug 24, 2019 9:15 AM

The week-long national effort began on August 10 and will continue till Independence Day, with an aim to provide 5 million people with dry food supplies

exchange4media Staff Aug 13, 2019 2:59 PM

Prior to this, Raghavan served as Vice-President Marketing of Asia Pacific Division of Colgate-Palmolive

exchange4media Staff Aug 1, 2019 3:41 PM

Arvind Chintamani, VP - Marketing, Colgate-Palmolive (India) Ltd, spoke at BrandTalk 2019 about how Colgate as a brand has adapted to the changes in culture

exchange4media Staff Jul 22, 2019 8:26 AM

Raghavan was currently Vice President Marketing at Colgate Palmolive - Asia Pacific Division; appointment to be effective from August 1

exchange4media Staff Jul 18, 2019 6:10 PM

With an increase of 4%, net sales stood at Rs. 1075.9 crore for the first quarter of the financial year 2019-20

exchange4media Staff Jul 18, 2019 4:51 PM

The autographed range of toothbrushes will be available all over India till August

exchange4media Staff Jun 19, 2019 5:09 PM

The Keep India Smiling Foundational Scholarship programme has been launched in partnership with ShikshaDaan Foundation

exchange4media Staff Jun 9, 2019 6:00 PM

The new brand thought underscores the positive role of optimism while starting new journeys.

exchange4media Staff May 7, 2019 6:16 PM

Brand is set to launch parody with the objective of making oral care conversations more enjoyable 

exchange4media Staff Mar 11, 2019 5:02 PM

In the ‘Andar Se Strong’ campaign, Dhoni talks about his inner strength that helped him in both his personal and professional journey

exchange4media Staff Mar 5, 2019 3:44 PM

Localised campaign is custom made; hoardings have been put up at several key points

exchange4media Staff Feb 18, 2019 5:22 PM

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

The two TVCs- one with Deepika Padukone and her mother, and another of a young, confident girl who loves playing football highlight how a confident smile is a symbol of inner strength

exchange4media Staff Dec 2, 2018 10:08 AM