Swarovski turns to OOH for brand awareness in Delhi

JCDecaux has rolled out an OOH campaign for Swarovski in Delhi aimed at tapping the current gifting season and create top of mind recall

e4m by Priyanka Nair
Updated: Jan 12, 2012 9:55 AM
Swarovski turns to OOH for brand awareness in Delhi

Swarovski, the world famous crystal brand, is taking the OOH route to create brand awareness in Delhi and capitalise on the current festive season. The OOH campaign uses the street furniture formats of JCDecaux and is targeted at women in SEC A + and college students.

Commenting on the initiative, Ruchita Sharma, Marketing Operations Manager, Swarovski Consumer Goods Division, said, “We wanted to usher in the festive season by utlising state of the art displays, thereby increasing the awareness of Swarovski Jewellery (CGB) brand. Since gifting and dressing up with accessories are on the cards during this time of the year, it was essential to create fresh recall with our target group. We carefully chose strategic locations provided by JCDecaux in the path to our stores and shopping destinations in key malls in the city.”

JCDecaux formats located in the immediate vicinity of high end malls such as Select Citywalk, DLF Emporio, Ambience and DLF Promenade have been shortlisted for this campaign. These locations cover important stretches in the Capital, such as Saket and Nelson Mandela Marg, and offer high visibility for the brand. This is a long term campaign and will continue throughout the gifting season. The campaign displays have been instrumental in increasing the exposure for Swarovski and aims to increase footfall on their outlets.

Talking about the campaign, Alok Duggal, General Manager, Sales, JCDecaux India, said, “We are very excited to partner with the world renowned Swarovski brand and sincerely hope that this campaign will result in a significant increase in footfall at their stores. We will look forward to such prestigious associations in the future as well.”

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