Date-wise News
Sir Martin Sorrell's 10 industry defining trends?blur=25

Predicting that 2014 would be better than 2013 that is expected to be a tough year, the CEO of WPP points out 10 areas of focus for the industry

Noor Fathima Warsia Nov 26, 2012 8:15 PM

“Nissan Evalia ad is nice but misses wow factor”?blur=25

The ad tries to communicate flexibility with the thought ‘Moves like music’ but the connect seemed a bit tenuous, say creative honchos

Twishy Nov 26, 2012 7:45 PM

9XM partners with Cinemax for on-ground branding?blur=25

The channel has associated with Cinemax to brand all mandatory slides that are shown during movie screenings

Synjini Nandi Nov 26, 2012 7:43 PM

Yes Bank, burrp! tie up to present Chef’s Table?blur=25

Hosted across Mumbai, Delhi, Pune, Bangalore, Chennai & Hyderabad, burrp! Chef’s Table gives people a chance to eat out of the hands of the city’s best chefs

exchange4media Staff Nov 26, 2012 7:12 PM

"More than personalising, understand consumers"?blur=25

It is imperative to get a very nuanced, granulated and specific perception of the consumer’s mind,” says Uday Shankar, CEO, STAR India

exchange4media Staff Nov 26, 2012 7:09 PM

Pogo premieres its first live-action television movie?blur=25

‘Bhootraja Aur Ronnie’ is Pogo’s first live-action TV feature conceptualised in-house and co-produced by Fireworks, production house of the crime series ‘CID’

exchange4media Staff Nov 26, 2012 6:51 PM

Global adspend forecast downgraded to 4% growth in 2013?blur=25

The reduction in forecast growth for advertising spend next year by Warc is a reflection of the continued uncertainty about the global economy

exchange4media Staff Nov 26, 2012 6:44 PM

Vivid: Web journalism is here to stay?blur=25

Online journalism in the West grew on the decline of print. In India, it gained popularity as an avatar of print, says Annurag Batra of exchange4media

Annurag Batra Nov 26, 2012 6:06 PM

“The idea was to be very provocative”?blur=25

We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’

Sai Prasanna Nov 26, 2012 6:04 PM

Guest Column: Bangalore – Harbinger of radio in India?blur=25

In future Bangalore will be looked back upon as the market that started the radio fire, says Shyju Varkey of Radio One

Shyju Varkey Nov 26, 2012 6:03 PM

Network Intl takes majority stake in TimesofMoney?blur=25

Through this transaction, Network International will now offer a comprehensive range of new remittance services on the key GCC-India corridor

exchange4media Staff Nov 26, 2012 6:02 PM

Vodafone uses 600+ surfaces for latest OOH campaign?blur=25

The brand has employed billboards, bus shelters, signages, gantries, pole kiosks, station branding, LED panels & trade fair branding

Priyanka Nair Nov 26, 2012 6:02 PM

HPL awards creative mandate to Publicis Capital?blur=25

The agency to take care of the corporate brand as well as packaging design & creative communications for HPL’s range of products

exchange4media Staff Nov 26, 2012 5:59 PM

Ogilvy leads EFFIE 2012 shortlist; McCann follows?blur=25

EFFIE 2012 included two new categories this year. The Award would be held in Mumbai on December 4

exchange4media Staff Nov 26, 2012 4:27 AM

<b>Rachna Kanwar</b>, SVP & Business Head, Digital Media & New Business, Radio City?blur=25

Online radio has a tiny share in the marketing pie. We had initial resistance from planners and clients. But this is ‘the’ medium, it is where people are converging, a space where people are coming and engaging. The spends on Internet are growing year on year. When you notice within that space how the money is spent, you will notice that there is a lot of experimentation that is happening.

exchange4media Staff Nov 26, 2012 12:00 AM