Date-wise News
Draftfcb Ulka wins creative duties of Makemytrip.com

Draftfcb Ulka has won the account on the back of a closely fought multi-agency pitch in Delhi. The size of the business is upwards of Rs 20 crore

Deepika Bhardwaj Jan 25, 2012 4:32 PM

IDMA 2012: Have you sent in your entries yet ?

Get ready to send in your best work in digital media for the Indian Digital Media Awards. In its 3rd edition, the Awards will also serve a social cause

exchange4media Staff Jan 25, 2012 11:58 AM

GoaFest 2012 will be Rs 20 cr event: Arvind Sharma

‘Magic of Ideas’ will drive GoaFest this year, as Pakistan, Bangladesh, Sri Lanka and Nepal are also set to participate at the mega ad event

exchange4media Staff Jan 25, 2012 11:48 AM

The Hindu appoints Mindshare for media; OMD gets digital

The publication house has chosen media and digital partners for the first time to assist in their new brand building exercise

Sai Prasanna Jan 25, 2012 10:36 AM

Vodafone launches Super Zoozoo comic series

Vodafone India launched The Adventures of Super Zoozoo – an online comic series featuring the much loved Super Zoozoo

exchange4media Staff Jan 25, 2012 10:31 AM

Raj Kamble quits BBH India; Russell Barrett named Managing Partner

In just a few months, BBH India’s Managing Partner Raj Kamble has quit the organisation. The agency has named Russell Barrett as the Managing Partner now

exchange4media Staff Jan 25, 2012 9:37 AM

Gearing for digitalisation: Chrome Digital launched

Chrome Digital would be the only connectivity report in India covering digital line-ups across 30 cities spanning 20 TAM markets in its first phase

exchange4media Staff Jan 25, 2012 7:50 AM

Spice launches Cappuccino to connect with youth

Joining the bandwagon of brands targeting the youth, S Mobility (Spice Mobiles) has launched a new TVC for their latest offering – Cappuccino

Priyanka Mehra Jan 25, 2012 7:48 AM

Paddy on ADC 91st Annual Awards Jury

Taproot India’s Santosh Padhi is the only Indian on the Jury for Art Directors Club 91st Annual Awards. He is part of the Jury for Advertising category

exchange4media Staff Jan 25, 2012 7:41 AM

Adfactors bags PR mandate for Turkish Tourism

Adfactors PR has secured the mandate to provide public relations and communications support to the Tourism and Culture wing of the Turkish Embassy

exchange4media Staff Jan 25, 2012 7:40 AM

Guest Article:  Social media & brand-agency relationship

Rohan Chandrashekhar, CEO, BuzzValve, highlights some of the emerging challenges between brands and agencies in social media

Rohan Chandrashekhar Jan 25, 2012 7:40 AM

Shri Tara Group launching Hindi news channel in Feb

Himachal Aaj Kal will target local advertisers to generate revenues. The Hindi news channel will focus on presentation and content

Abid Hasan Jan 25, 2012 7:39 AM

MiD DAY’s power-packed innovation for ‘Ring Ka King’

MiD DAY, will transform into a broadsheet format on 25th January, to enhance the launch of ‘Ring ka King’ in India

exchange4media Staff Jan 25, 2012 7:38 AM

Sandeep Pathak quits Bates as CEO

Sandeep Pathak moves out of Bates after a five-year stint with the agency. The news comes close on the heels of Sonal Dabral bidding adieu to Bates

Deepika Bhardwaj Jan 25, 2012 7:37 AM

Snapdeal's Yum-Dude campaign hits retail space

This two- month campaign looks at giving existing and potential consumers a larger-than-life experience, and will end in the third week of February

Priyanka Nair Jan 25, 2012 7:36 AM

Volkswagen, Mudra Max ‘Think Blue’ in OOH too

Mudra Max has implemented a high decibel campaign for Volkswagen in Mumbai and Delhi through a mix of digital, experiential, on ground & OOH execution

exchange4media Staff Jan 25, 2012 7:33 AM

IBD India wins brand and creative duties for Red Mango

Red Mango, an all-natural nonfat frozen yoghurt chain that recently entered India, has roped in IBD India following a multi-agency pitch

Deepika Bhardwaj Jan 25, 2012 7:32 AM