In a nationwide survey conducted amongst the youth of India, nearly 76 per cent of youth believe that social media empowers them to bring change to the world we live in. They are convinced that causes for women and movements against corruption can be driven through this medium that is now growing as a source for information. In fact, as many as 28 per cent source information from social media sites, whereas around 54 per cent prefer a mix of print, television and social media.

exchange4media Staff Dec 9, 2011 1:50 PM

Yahoo! India has announced the availability of the latest version of Yahoo! Mail in eight new regional languages: Tamil, Hindi, Kannada, Telugu, Malayalam, Bengali, Marathi and Gujarati. The recently launched new Yahoo! Mail delivers a much faster, safer and easier online communications experience. Addition of new regional languages makes it even more convenient for users from across India to access and use Yahoo! Mail. With a simultaneous roll out in 27 new markets, including 22 new languages and 16 new countries, Yahoo! Mail is now available in 46 new languages and more than 70 markets worldwide.

exchange4media Staff Dec 9, 2011 1:47 PM

It is a child’s dream come true - becoming a celebrity and winning prizes for doing no more than enjoying ice cream. In a unique consumer-outreach initiative, Vadilal, the country’s second largest ice cream producer, has brought together children and ice cream to create 20,000 wall and table calendars for the year 2012.

exchange4media Staff Dec 9, 2011 1:44 PM

NDTV Convergence has launched its financial and business portal NDTVProfit.com in a new avatar as a one-stop destination for live market data, research and expert insight and business news.

exchange4media Staff Dec 9, 2011 1:41 PM

Indiaplaza.com, the company that pioneered online shopping in India since 1999, has announced the appointment of S Shriram as SBU Head – Lifestyle. As SBU Head for Indiaplaza, Shriram will be responsible for building the Lifestyle business, including men’s, women’s and kids’ apparel and accessories, jewelry, watches, sunglasses, home furnishing and furniture.

exchange4media Staff Dec 9, 2011 1:39 PM

The judging phase of the Golden Mikes Radio Advertising Awards 2011 commences with the jury meet in Mumbai on December 9, 2011.

exchange4media Staff Dec 9, 2011 7:54 AM

Arnab Banerjee, Executive Director, Ceat Ltd focuses on the vital components of media planning, ignoring which can jeopardise the targeted objective.

Arnab Banerjee Dec 9, 2011 7:40 AM

Dharini Mishra, Global Head of Brand, Suzlon Group highlights the seven new rules of survival for green brands and their marketers.

Dharini Mishra Dec 9, 2011 7:38 AM

Giriraj Bagri, Vice-President - Marketing, India & South Asia, Castrol India Ltd, writes about trends to consider for effective digital marketing.

Giriraj Bagri Dec 9, 2011 7:36 AM

Max, the international value fashion brand from Landmark Group, is taking the expansion and BTL route to increase market presence.

Sai Prasanna Dec 9, 2011 7:33 AM

Internet Moguls will handle search engine & social media activation for TradusADS, a venture by ibibo, one of the largest e-commerce sites in India.

Shree Lahiri Dec 9, 2011 7:32 AM

Sony MAX has rolled out a new campaign, created by JWT, to promote its weekend programming on different platforms.

Suraj Ramnath Dec 9, 2011 7:30 AM

As part of this deal, the current Future Tours Program sees the channel airing more than 191 days of live international cricket action from Australia.

Suraj Ramnath Dec 9, 2011 7:28 AM

Prashant Deorah, MD, Puretech Internet, makes a fervent plea for non-interference and safeguarding the tenets of freedom of speech on social media.

Prashant Deorah Dec 9, 2011 7:27 AM

DS Group is looking to rebrand the ‘Mix-n-Drink’ range. The size of the business is estimated to be in the range of Rs 4-6 crore.

Deepika Bhardwaj Dec 9, 2011 7:25 AM

Agnello Dias has been crowned IMPACT Person of the Year 2011. Haresh Chawla is IPOY - Editorial Choice. IPOY 2011 is presented by Jagran Group.

exchange4media Staff Dec 9, 2011 7:24 AM

I like challenges. I like to get out there. Comfort makes me a little bit uneasy. Another thing that became evident to me is that this is the biggest challenge in India. I mean there is no bigger agency, with the most number of creative people, and if those people find me talented, it will be a new level of leadership and get some great work out there, iconic work for these iconic brands. Designations are nice, but that is just not what I am about.

exchange4media Staff Dec 9, 2011 12:00 AM