Date-wise News
IBF to hold The Indian Television Fest on Nov 2-3

The Indian Broadcasting Foundation (IBF) has announced the first ever Indian Television Fest (ITF) 2012, which will be held on November 2 and 3

exchange4media Staff Jan 30, 2012 11:56 PM

Big FM takes up the cause of Bangalore’s roads

Big FM has launched ‘Eddelu Bengalooru’, Bangalore’s biggest civic initiative in the recent past, with popular breakfast show RJs Harsha and Shruthi

exchange4media Staff Jan 30, 2012 11:39 PM

NDTV expands its reach to US

NDTV 24x7 & NDTV Good Times now on Dish Network in the US

exchange4media Staff Jan 30, 2012 11:37 PM

New Director – Marketing at Nivea India

Sunil Gadgil has been appointed Director- Marketing at Nivea India. He moves from Bausch and Lomb India.

exchange4media Staff Jan 30, 2012 11:28 PM

S Africa woos tourists with multi-media campaign

Post the launch of its cinema campaign, South African Tourism has now entered TV & outdoor arena to popularise the destination among Indian travelers

exchange4media Staff Jan 30, 2012 11:26 PM

Saraswati Patra to launch Delhi, Sonepat editions

Vats Group is all set to launch Saraswati Patra, its educational newspaper, in Delhi & Sonepat next month. The paper will be distributed free of cost

Abid Hasan Jan 30, 2012 11:24 PM

SAB TV taps digital for ‘Luv 4 India’ campaign

‘Luv 4 India’ is a Facebook app where people tag themselves on the Indian Tricolour. As more people get involved, the app unfurls to form the Indian flag

exchange4media Staff Jan 30, 2012 11:22 PM

McCann Healthcare brings on board new ECD

Rajesh Rai comes in with almost three decades of experience. He has been in the healthcare communication space since 2004

exchange4media Staff Jan 30, 2012 11:20 PM

Guest Article: Marketers & changing consumer behaviour

As per a study carried out by Epsilon, consumers in India have most keenly embraced social media & have the highest usage rates for Facebook & Twitter

Adrian Hoon Jan 30, 2012 11:12 PM

Google single policy for users

The new policy of Google synchronises the content and experience across all Google platforms, including Gmail, Calendar, Search, YouTube & Google Plus

exchange4media Staff Jan 30, 2012 11:07 PM

Parle launches Happy Happy

Parle has recently has entered the low-cost chocolate-chip cookie market with the launch of its new product, Happy Happy

exchange4media Staff Jan 30, 2012 4:56 PM

Ad Review: Naukri spurs war between bosses & mobiles

A look at’s new campaign and whether it opens up a new chapter in the boss-employee relationship after creating the phenomenal ‘Hari Sadu’

Deepika Bhardwaj Jan 30, 2012 2:15 PM

Radio Mantra gets star power for poll campaign

John Abraham and Abhishek Bachchan have joined Radio Mantra’s social awareness campaign – Poll India Poll, which encourages people to vote

exchange4media Staff Jan 30, 2012 12:51 PM

The Hindu takes a reality check with new campaign

Conceptualised by Ogilvy, The Hindu’s new campaign raises hard-hitting questions on the quality of information going out as ‘news’ these days

Sai Prasanna Jan 30, 2012 8:05 AM

We want our planners to be like journalists: Nick Emery, Mindshare WW

Of Mindshare’s 3 pillars - data, mobile & social - India is the hub for two & Mindshare’s CEO Nick Emery sees India as direction setter for social too

Noor Fathima Warsia Jan 30, 2012 7:46 AM

EVP World chooses Challenge for Theme Park

Chennai-based agency Challenge has won the media duties after a multi-agency pitch that saw participation of 8-9 agencies. The promotions begin today

Sai Prasanna Jan 30, 2012 7:34 AM