Radio Mantra gets star power for poll campaign

John Abraham and Abhishek Bachchan have joined Radio Mantra’s social awareness campaign – Poll India Poll, which encourages people to vote

e4m by exchange4media Staff
Updated: Jan 30, 2012 12:51 PM
Radio Mantra gets star power for poll campaign

After conducting a research on why there is low turnout on the polling day, despite India being the world’s largest democracy, Radio Mantra identified five major reasons for the same. On ‘National Voter's Day’, Radio Mantra has launched another interesting social awareness campaign ‘Poll India Poll’, which will focus on and address five main reasons responsible for a low turnout.

Actors John Abraham and Abhishek Bachchan have joined Radio Mantra’s crusade to encourage everybody to exercise their fundamental right to vote.

“We’ll soon have Assembly elections in five of our stations, namely Jalandhar, Bareilly, Gorakhpur, Varanasi and Agra. And all we want to emphasise upon and communicate is that each vote counts and one must come forward to exercise his or her right to vote for the largest democracy of the world. The campaign will try and motivate all those who do not vote and have their own excuses for doing so. I’m delighted that John and Abhishek have agreed to play the protagonists for this campaign as they’re surely the star youth icons,” said Kanwar Sameer, National Programming Head, Radio Mantra.

Apart from painting the station with ‘Poll India Poll’ by changing the interstitials and jingle, Radio Mantra will invite its listeners to utilise their right to bring a change by pledging that they will definitely caste their vote. To reach a larger audience, listeners can pledge via IVR, SMS, Radio Mantra website and Facebook page. Mantra will also go on-ground and talk to people having issues with the system. In order to resolve such cases, Mantra will escalate those to the right authority or concerned departments.

“With ‘Poll India Poll’, we hope to involve people in huge numbers and urge them to fully utilise their ‘vote da haq’,” said Sameer.

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