abhishek-bachchan
Ambuja

As part of the partnership, Jaipur Pink Panthers’ players will sport Ambuja Cement logo on front of the jerseys 

exchange4media Staff Aug 5, 2019 5:48 PM

Nippon

Actor Abhishek Bachchan, one of the co-owners of the club, met select CFC fans

exchange4media Staff May 7, 2019 6:56 AM

Celebrity endorsements take a backseat this festive season

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh Oct 13, 2014 8:06 AM

Mobile internet needs to percolate to the rural level: Sashi Shankar

For mobile internet, price or affordability as well as making people understand its relevance is crucial. This is where Idea's focus will lie for the next few years, says Sashi Shankar, CMO, Idea Cellular

Abhinn Shreshtha Aug 14, 2014 8:31 AM

Social media buzz around Pro Kabaddi League less than impressive

Brands and franchises have not leveraged social media so far in generating consistent and animated conversations around Pro Kabaddi League. With the amount of engagement

Abhinn Shreshtha Aug 7, 2014 8:15 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League?

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

An Idea against Ullu-ism!

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

TTK Prestige brings back its iconic tagline to engage millennial women

Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women

Simran Sabherwal Oct 30, 2013 8:00 AM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 9:24 AM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 8:11 AM

What makes Idea ring?

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Radio Mantra gets star power for poll campaign

John Abraham and Abhishek Bachchan have joined Radio Mantra’s social awareness campaign – Poll India Poll, which encourages people to vote

exchange4media Staff Jan 30, 2012 12:51 PM

What an Idea, Sirji! for a Green planet

With the growing hazards of global warming and amid intense debate over ways to save the Earth, Idea Cellular’s Sirji! has suggested a simple solution. ‘Use Mobile, Save Paper’ for a green planet is his advice. A new campaign developed by Idea’s creative agency Lowe brings out this message in an innovative way.

exchange4media Mumbai Bureau Jan 11, 2010 9:07 AM