The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out
With the growing hazards of global warming and amid intense debate over ways to save the Earth, Idea Cellular’s Sirji! has suggested a simple solution. ‘Use Mobile, Save Paper’ for a green planet is his advice. A new campaign developed by Idea’s creative agency Lowe brings out this message in an innovative way.