EVP World chooses Challenge for Theme Park

Chennai-based agency Challenge has won the media duties after a multi-agency pitch that saw participation of 8-9 agencies. The promotions begin today

e4m by Sai Prasanna
Updated: Jan 30, 2012 7:34 AM
EVP World chooses Challenge for Theme Park

Chennai-based agency Challenge has won the media mandate for the EVP Group of Companies’ latest venture - EVP World Educational and Cultural Theme Park. The win comes on the back of a multi-agency pitch that saw the participation of 8-9 agencies.

EVP Santhosh Reddy, Vice Chairman, EVP Group of Companies, said, “We chose Challenge because of their sound strategy. We have not appointed a creative agency and creatives for the campaign have been designed by our in-house team.”

R Sakthivel, Founder and CEO, Challenge, added here, “The pitch was initiated a month back, and we won the account on the basis of the strength of the strategy that we suggested. An added advantage was that we are an INS accredited agency. Moreover, our successful media plan for other brands established their confidence in us.”

The agency has chalked out the media plan for promotions in the TV, print and radio space. The amusement park is being inaugurated on January 30, 2012 with the campaign going live the same day. Teasers began airing across TV channels and radio stations on January 27.

EVP World is the one of the largest amusement and entertainment parks in Asia, spread over a 100 acres along the Chennai-Bangalore highway. Some of the attractions include ‘Crazy Palace’ (an upside down building with reverse interiors), ‘Ice Land’ (a snow theme park), and a water park, among others.

The EVP Group of Companies is a real estate major with varied business interests in construction, education, agro industries, diamond & jewellery, and import of construction tiles and furniture.

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