Big FM takes up the cause of Bangalore’s roads

Big FM has launched ‘Eddelu Bengalooru’, Bangalore’s biggest civic initiative in the recent past, with popular breakfast show RJs Harsha and Shruthi

e4m by exchange4media Staff
Updated: Jan 30, 2012 11:39 PM
Big FM takes up the cause of Bangalore’s roads

Big FM has launched ‘Eddelu Bengalooru’, Bangalore’s biggest civic initiative in the recent past, with popular breakfast show RJs Harsha and Shruthi. The campaign celebrates passion for the city among its residents and claims to have received tremendous response from the citizens. It was a movement intended to not only alert people towards the biggest civic irritants facing the city, but also to resolve the biggest issue voted by Bangaloreans themselves.

Big FM asked the listeners to call in to vote for the worst roads in Bangalore, giving a list of the top 10 worst roads of Bangalore. Subsequently, the Breakfast Show was hosted from one of these roads every day. In conjunction with the Corporator of the area, RJs Harsha and Shruti spoke with the people of the area and discussed the bad roads of the area. They also selected the worst potholes in the area and filled them, with the RJs and the Corporator pitching in themselves. This massive on-ground initiative was televised on Suvarna News every day. Some live shows also involved the contractor responsible for asphalting that particular road.

In the current phase of the campaign, called ‘Jail the Jock’, the RJs go to an artificial jail created at Garuda Mall as they are unable to find a solution and are flustered at the state of the bad roads. The RJs will come out of the jail only if five worst potholes in Bangalore are filled with the help of the people of Bangalore and the intervention of Kannada actor Upendra. The actor would also host a debate on getting to the core of the problem and roles of administration and the society in minimising this issue. The event took place on January 29, 2012 at Garuda Mall, Bangalore.

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