NDTV expands its reach to US

NDTV 24x7 & NDTV Good Times now on Dish Network in the US

e4m by exchange4media Staff
Updated: Jan 30, 2012 11:37 PM
NDTV expands its reach to US

With a presence in over 74 countries and a viewership of 18 million households outside India, NDTV has further expanded its reach in the international market with the launch of NDTV 24x7 and NDTV Good Times on Dish Network in the US.

Both channels are now a part of Dish Network’s south Asian mega pack along with other channels from India. Commenting on the launch, Vikram Chandra, Executive Director and Group CEO, NDTV Limited, said, "NDTV is delighted to be partnering with Dish Network to bring its content to an even wider audience in the US. We hope our association helps both companies reach new heights."

NDTV’s channels are now available in the leading platforms across the US, UK, Canada, Sub-Saharan Africa, the Middle East, Australia-New Zealand and the Indian sub-continent among others and reach more households than General Entertainment Channels (GECs) in the international market.

In addition, NDTV Good Times, India’s very own lifestyle channel, has also become a runaway hit in the international market.

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