Date-wise News
Volkswagen’s big move with ‘Think small’?blur=25

To generate buzz, campaigns have to go beyond just TV; Volkswagen has innovatively harnessed the power of all medium to create effectiveness, say experts

Twishy Dec 3, 2012 11:05 PM

India to see ad revenues grow by 8.7% in 2013?blur=25

Internet will again lead the growth at 31.2 per cent, says IPG's Magna Global Advertising Forecast 2013

exchange4media Staff Dec 3, 2012 7:28 PM

Mixed reviews for Groupon’s latest TVCs?blur=25

While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off

Sai Prasanna Dec 3, 2012 7:27 PM

Zee Café all set to showcase Miss Universe 2012?blur=25

From launching an extensive outdoor campaign to undertaking varied activities on the social media space, the channel is going all out for the promotion of 'Miss Universe 2012'

Synjini Nandi Dec 3, 2012 7:03 PM

Eggfirst bags creative mandate for Maya Digital’s MIST?blur=25

MIST is Maya Digital’s in-studio training programme. The media mix will primarily comprise digital, backed by radio & print, along with BTL activations

exchange4media Staff Dec 3, 2012 6:54 PM

MSOs in Kolkata get bullish to outshine DTH?blur=25

It’s been a month since Phase I of DAS was kicked off. MSOs in Kolkata are on a war path to retain their cable customers and prevent switchover to DTH

Abid Hasan Dec 3, 2012 6:36 PM

Vivid: Leveson Report – Does it serve its purpose??blur=25

On one hand the report’s curtailment maybe necessary but it can also be an obtuse way to muzzle the media, says Annurag Batra of exchange4media

Annurag Batra Dec 3, 2012 6:32 PM

“If you are not inspired, you cannot be creative”?blur=25

Advertising is about getting inspired by fresh air, cities, cultures, movies, wildlife, children, etc. says Ravi Deshpande of Contract India

Deepa Balasubramanian Dec 3, 2012 6:30 PM

Phase III biggest miss of the year: Hitesh Sharma?blur=25

After all the number crunching, plans and approvals, phase III suffered a delay causing setbacks to radio players, says the COO of ENIL

Saloni Surti Dec 3, 2012 6:28 PM

Pick an uncommon nugget to engage with uncommon India?blur=25

Brands need to have an uncommon insight as the demand story in India is now at crossroads, say industry experts

Saloni Surti Dec 3, 2012 6:25 PM

GPJ supports every child’s right to education?blur=25

GPJ commemorated its tenth anniversary by dedicating a day to community service by joining hands with CRY for a cycle rally

Deepa Balasubramanian Dec 3, 2012 6:20 PM

NDTV Good Times back with 3rd edition of Food Awards?blur=25

The Awards honour the best in the food industry. The channel is raising a toast to the single most important ingredient for a restaurant’s fortunes – ‘the perfect recipe’

exchange4media Staff Dec 3, 2012 1:47 AM