Date-wise News
Mobile targeting is better than carpet bombing

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna Jan 18, 2013 11:35 PM

Channel V set for 3rd edition of Nokia IndiaFest

A robust 360-degree marketing plan is underway, involving digital, print, radio, outdoor and on-ground activations to create youth connect

Deepa Balasubramanian Jan 18, 2013 10:00 PM

Inkaar goes bold on digital

From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg

Priyanka Nair Jan 18, 2013 7:57 PM

Inkaar goes bold on digital

From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg

Priyanka Nair Jan 18, 2013 7:57 PM

Analytics for better consumer connect

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna Jan 18, 2013 7:46 PM

My favourite RJ – Rohit Barker

Barker epitomises club music; he knows his audience well, says Akshar Peerbhoy of MAA Communications

Saloni Surti Jan 18, 2013 7:34 PM

TBWA ropes in new Client Services Director in Delhi

Mudit Trivedi moves from JWT Delhi, where he was overseeing the Horlicks brand

exchange4media Staff Jan 18, 2013 7:33 PM

Sony goes shopping for mammoth media biz

Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year

Noor Fathima Warsia Jan 18, 2013 7:30 PM

CA Media invests in Graphic India

Graphic India will now be jointly owned by Liquid Comics and CA Media

exchange4media Staff Jan 18, 2013 7:20 PM

BARC issues RFI for TV ratings

Arguably this is Broadcast Audience Research Council India’s biggest step since its inception

exchange4media Staff Jan 18, 2013 7:12 PM

Hockey India appoints Roelant Oltmans as Dir, High Performance

Oltmans, who coached the Dutch team for 14 years, has a long list of achievements. He is also the Chief Coach with Uttar Pradesh Wizards for Hero Hockey India League

exchange4media Staff Jan 18, 2013 6:59 PM

Vikatan appoints Head of Ad Sales, Television & Digital

Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai

Deepa Balasubramanian Jan 18, 2013 6:52 PM

Marico’s CSR arm to launch Innowin magazine

Marico Innovation Foundation will soon launch the quarterly magazine, touted as India’s first magazine dedicated to innovation

exchange4media Staff Jan 18, 2013 6:39 PM

<b>Akshar Peerbhoy</b>, Director – Operations, MAA Communications

“The opportunity of digital media is vast – from basic sales, marketing, branding to HR, relationship management, repeat cycles management, free brand endorsing and building a brand experience. With the onset of mobile/digital media, the possibility for a brand to engage with a consumer and lead them to a sale is immense, but completely untapped.”

exchange4media Staff Jan 18, 2013 12:00 AM

<b>Sakshi Vij</b>, VP - Corporate Marketing & Business Development, Carzonrent

In-cab advertising is the newest form of advertising in the country and is definitely a growing one. Intelligent advertising is very much possible via this medium. In-cab advertising can pose to be a convenience, wherein detailed advertising is possible with customisation as per the needs of the brand.

exchange4media Staff Jan 18, 2013 12:00 AM

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