Date-wise News

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna 18-January-2013

A robust 360-degree marketing plan is underway, involving digital, print, radio, outdoor and on-ground activations to create youth connect

Deepa Balasubramanian 18-January-2013

From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg

Priyanka Nair 18-January-2013

From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg

Priyanka Nair 18-January-2013

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna 18-January-2013

Barker epitomises club music; he knows his audience well, says Akshar Peerbhoy of MAA Communications

Saloni Surti 18-January-2013

Mudit Trivedi moves from JWT Delhi, where he was overseeing the Horlicks brand

exchange4media Staff 18-January-2013

Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year

Noor Fathima Warsia 18-January-2013

Graphic India will now be jointly owned by Liquid Comics and CA Media

exchange4media Staff 18-January-2013

Arguably this is Broadcast Audience Research Council India’s biggest step since its inception

exchange4media Staff 18-January-2013

Oltmans, who coached the Dutch team for 14 years, has a long list of achievements. He is also the Chief Coach with Uttar Pradesh Wizards for Hero Hockey India League

exchange4media Staff 18-January-2013

Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai

Deepa Balasubramanian 18-January-2013

Marico Innovation Foundation will soon launch the quarterly magazine, touted as India’s first magazine dedicated to innovation

exchange4media Staff 18-January-2013

“The opportunity of digital media is vast – from basic sales, marketing, branding to HR, relationship management, repeat cycles management, free brand endorsing and building a brand experience. With the onset of mobile/digital media, the possibility for a brand to engage with a consumer and lead them to a sale is immense, but completely untapped.”

exchange4media Staff 18-January-2013

In-cab advertising is the newest form of advertising in the country and is definitely a growing one. Intelligent advertising is very much possible via this medium. In-cab advertising can pose to be a convenience, wherein detailed advertising is possible with customisation as per the needs of the brand.

exchange4media Staff 18-January-2013

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