Date-wise News
Mobile targeting is better than carpet bombing?blur=25

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna Jan 18, 2013 11:35 PM

Channel V set for 3rd edition of Nokia IndiaFest?blur=25

A robust 360-degree marketing plan is underway, involving digital, print, radio, outdoor and on-ground activations to create youth connect

Deepa Balasubramanian Jan 18, 2013 10:00 PM

Inkaar goes bold on digital?blur=25

From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg

Priyanka Nair Jan 18, 2013 7:57 PM

Inkaar goes bold on digital?blur=25

From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg

Priyanka Nair Jan 18, 2013 7:57 PM

Analytics for better consumer connect?blur=25

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna Jan 18, 2013 7:46 PM

My favourite RJ – Rohit Barker?blur=25

Barker epitomises club music; he knows his audience well, says Akshar Peerbhoy of MAA Communications

Saloni Surti Jan 18, 2013 7:34 PM

TBWA ropes in new Client Services Director in Delhi?blur=25

Mudit Trivedi moves from JWT Delhi, where he was overseeing the Horlicks brand

exchange4media Staff Jan 18, 2013 7:33 PM

Sony goes shopping for mammoth media biz?blur=25

Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year

Noor Fathima Warsia Jan 18, 2013 7:30 PM

CA Media invests in Graphic India?blur=25

Graphic India will now be jointly owned by Liquid Comics and CA Media

exchange4media Staff Jan 18, 2013 7:20 PM

BARC issues RFI for TV ratings?blur=25

Arguably this is Broadcast Audience Research Council India’s biggest step since its inception

exchange4media Staff Jan 18, 2013 7:12 PM

Hockey India appoints Roelant Oltmans as Dir, High Performance?blur=25

Oltmans, who coached the Dutch team for 14 years, has a long list of achievements. He is also the Chief Coach with Uttar Pradesh Wizards for Hero Hockey India League

exchange4media Staff Jan 18, 2013 6:59 PM

Vikatan appoints Head of Ad Sales, Television & Digital?blur=25

Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai

Deepa Balasubramanian Jan 18, 2013 6:52 PM

Marico’s CSR arm to launch Innowin magazine?blur=25

Marico Innovation Foundation will soon launch the quarterly magazine, touted as India’s first magazine dedicated to innovation

exchange4media Staff Jan 18, 2013 6:39 PM

<b>Akshar Peerbhoy</b>, Director – Operations, MAA Communications?blur=25

“The opportunity of digital media is vast – from basic sales, marketing, branding to HR, relationship management, repeat cycles management, free brand endorsing and building a brand experience. With the onset of mobile/digital media, the possibility for a brand to engage with a consumer and lead them to a sale is immense, but completely untapped.”

exchange4media Staff Jan 18, 2013 12:00 AM

<b>Sakshi Vij</b>, VP - Corporate Marketing & Business Development, Carzonrent?blur=25

In-cab advertising is the newest form of advertising in the country and is definitely a growing one. Intelligent advertising is very much possible via this medium. In-cab advertising can pose to be a convenience, wherein detailed advertising is possible with customisation as per the needs of the brand.

exchange4media Staff Jan 18, 2013 12:00 AM