Every brand must communicate what it stands for, its promise, its relevance in the audiences’ life and times

exchange4media Staff Feb 7, 2012 11:00 PM

More than 660 children to participate in theTata Tea Jaago Re Inter Milan Soccer Stars’12zonal tournament in Bengaluru

exchange4media Staff Feb 7, 2012 5:28 PM

Oman Tourism gets an online identity after launching Opulence of Oman campaign in the Indian market

exchange4media Staff Feb 7, 2012 4:42 PM

Created by BBDO India, Aviva Life Insurance’s new campaign looks at protection from an aspect of celebration and not of fear

Priyanka Mehra Feb 7, 2012 2:41 PM

Creativeland Asia’s film for Godrej Expert portrays hair colouring as a fun social activity, and in sync with the times

exchange4media Staff Feb 7, 2012 2:39 PM

Mudra Max – OOH has generated a clutter breaking outdoor campaign in Bangalore for launch of Titan Accessories. OOH has been used as primary media

exchange4media Staff Feb 7, 2012 10:55 AM

Fourth Dimension completes a year on Feb 9 & will break some big development news soon. CEO Shankar B shares some essentials of media sales marketing

Priyanka Nair Feb 7, 2012 9:29 AM

Hindi daily Dainik Bhaskar has embarked on a ‘No Paid News’ campaign, which stresses on the fact that readers would not be misguided with Dainik Bhaskar

exchange4media Staff Feb 7, 2012 9:19 AM

The new brand campaign across Bhopal, Indore, Gwalior and Raipur highlights Patrika’s fearless editorial stance and is more in your face

exchange4media Staff Feb 7, 2012 9:14 AM

Neo Sports and MSM Discovery have come together again for distribution of Neo Sports & Neo Cricket under the aegis of TheOneAlliance bouquet

exchange4media Staff Feb 7, 2012 9:11 AM

The 54th Annual Grammy Awards is being promoted across print, TV, outdoor, BTL & digital medium. Idea is the title sponsor

Suraj Ramnath Feb 7, 2012 9:05 AM

With this, RBNL now has a bouquet of seven channels – Big CBS Prime, Big CBS Love, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV & Big RTL

exchange4media Staff Feb 7, 2012 9:01 AM

PoweRBrands allows players to live a virtual life of a Reckitt Benckiser executive & eventually getting the chance to become the Global President

exchange4media Staff Feb 7, 2012 8:57 AM

The occasion saw Nestle Global Sales & Marketing Head Patrice Bula travelled to India to better appreciate the Indian market & changing consumers

exchange4media Staff Feb 7, 2012 8:55 AM

The win comes on the back of a multi-agency pitch. A two-week high-intensity campaign for the real estate expo gets underway from February 11

Sai Prasanna Feb 7, 2012 8:43 AM

OMD’s 2012 agenda includes launch of branded content cell Fuse, a mobile mktg excellence centre & more focus on brand science. The agency has also elevated Harish Shriyan to COO

Noor Fathima Warsia Feb 7, 2012 8:11 AM

Amazon.com, Inc. today announced the launch of Junglee, a new online shopping service enabling customers to find and discover products available in India

exchange4media Staff Feb 7, 2012 7:59 AM

Radio & TV programming consultant Lokesh Gulyani lists some key ways to increase listenership and reduce clutter on radio

Lokesh Gulyani Feb 7, 2012 7:28 AM

In Q3 FY12, HUL’s domestic consumer business grew at 16.5% with strong underlying volume growth of 9.1%. All segments delivered double digit growth

exchange4media Staff Feb 7, 2012 7:27 AM

Noshe Group has recently added yet another prestigious account to its kitty - dainikbhaskar.com

exchange4media Staff Feb 7, 2012 7:23 AM