‘No Paid News’ in Dainik Bhaskar

Hindi daily Dainik Bhaskar has embarked on a ‘No Paid News’ campaign, which stresses on the fact that readers would not be misguided with Dainik Bhaskar

e4m by exchange4media Staff
Updated: Feb 7, 2012 9:19 AM
‘No Paid News’ in Dainik Bhaskar

Hindi daily Dainik Bhaskar has embarked on a ‘No Paid News’ campaign, which stresses on the fact that readers would not be misguided with Dainik Bhaskar.

The simple yet stark statements and visuals in a very common man’s language and imagery have been used to drive home the differentiator. This has been amplified by radio.
 

The campaign ran through the entire election duration, ending with the polling in the state.

The readers have widely appreciated the campaign for its openness and strong message. Apart from this, the campaign also enhanced the brand popularity and image of Dainik Bhaskar.

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