Sam Balsara, Chairman & Managing Director of Madison World was elected as the Chairman of Audit Bureau of Circulations (ABC) for the year 2011-2012. T Venkattram Reddy (Deccan Chronicle Holdings Ltd) Publisher Member on the Council was elected as the Deputy Chairman of the Bureau for the year 2011-2012.
RC Tanwar, Director - Marketing of Aj Hindi daily in Uttar Pradesh, Bihar and Jharkhand, has been unanimously elected President of the Delhi Ad club for the period 2011-12 at the AGM held on September 23, 2011 in Delhi. He takes over from outgoing President Narinder Sharma.
Fiat India Automobiles Ltd has launched a new ad campaign to depict its bond with India. Conceptualised by Bates 141, the multimedia campaign features a new TV commercial that brings out the vibrancy of festivities of India and the ‘Italianess’ and technological strengths of Fiat cars in India.
The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.
exchange4media is all set for the second edition of its Radio Advertising Awards, now called ‘Golden Mikes’. Golden Mikes celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country.
Opt-in marketing may become one of the key pillars of marketing, as consumers relish the opportunity to be part of these deal-making communities. Fabrizio Caruso, Vice President, Business Development & General Manager, Asia-Pacific, Out There Media, shares how to make it beneficial not just for members, but for marketers as well…
The merger of the IRS and NRS led to the formation of Readership Studies Council of India (RSCI). The RSCI would have 10 members from both the Audit Bureau of Circulation (ABC) and the Media Research User’s Council (MRUC). The ABC and MRUC have nominated these members. Lynn de Souza, Chairman & CEO, Lintas Media Group, is expected to be first Chairperson of the RSCI.
As part of its promo, Mid Day Bollywood Lunch Contest, the tabloid Mid Day gave its Delhi readers an opportunity to come face-to-face with the starcast of the movie ‘Soundtrack’. Lead protagonist of the movie Rajeev Khandelwal visited the office of VivaKi Exchange, Gurgaon to meet and have lunch with Nitin Dhingra, winner of Mid Day Bollywood Lunch Contest. Khandelwal was accompanied by actress Mrinali Sharma and director Neerav Ghosh of the movie ‘Soundtrack’.
American Tourister has rolled out a new brand campaign, titled ‘Survive the World’. Taking a step forward from its previous campaigns ‘Survive Mumbai’ and ‘Survive Istanbul’, American Tourister’s new campaign completes the trilogy of the survival theme and reiterates its brand promise of highest level of performance in the toughest conditions.